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As music listeners, lovers and creators, we realize that something is missing in music, primarily in urban music. There seems to be a void or an under-representation of talent, concept, life experiences and ideas in the mainstream urban music genres. 10:59 Entertainment is going to help change this. We don't stop at just finding talent and exploiting it. We develop talent so that it can become something far more than just marketable. Our music is not only about life experiences, it's also about feelings and thoughts, goals and aspirations, reflection and introspection. 10:59 Entertainment is also about introducing fresh, new, creative and exciting ideas that promote and provoke change and growth in music as well as individuals. This won't be an easy thing to do, but it will be simple. It will take a great deal of hard work, but the work is not difficult.
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