The Music Business NOW

Bio:

UCLA and The Recording Academy®

The Music Business Now: How It Really Works and the People and Events That Influence It

X 448.75 Music 4 units $595

Presented by UCLA Extension and NARAS(r)/The Recording Academy(r).<..n> (Current members in good standing of The Recording Academy are eligible for a 20% enrollment discount; call (310) 825-9971 and have your membership number ready. You also may enroll in person at the UCLA Extension Building in Westwood.)

UCLA's Entertainment Studies and Performing Arts Program and The Recording Academy(r) join together to connect the best and the brightest executives in our business with the next generation of artists, managers, and marketers of recorded and live entertainment. The digital age has forced massive changes on the entertainment industry. How do you break artists and their work in this brave new world?

This in-depth course, with four co-instructors present at every session, provides perspectives on these and other vital questions from some of the most influential people in the business, as they directly address new artist development; branding and marketing; building and maintaining a fan base; new strategies for the Internet and wireless technologies; online and digital marketing; touring and merchandising; retail sales; music publishing; film, television, and games; radio and video promotion; and much more.

It's a basic tenet that personal relationships are crucial in any business, and this is especially true in the music industry, which is vastly influenced by a handful of key executives. This course features an extensive list of guest speakers, panelists, and lecturers, enabling students to meet and interact with major players in the business.

Guest Speakers scheduled for this Quarter:

Irving Azoff, CEO, TicketMaster, Azoff Music Mgmt (Christina Aguilera, Van Halen, Guns ‘N Roses, The Eagles);

Jeff Kwatinetz, CEO, Prospect Park Entertainment (R. Kelley, Ice Cube, Backstreet Boys, Korn, Flyleaf);

Macy Gray, Recording Artist & Performer;

Michael Rapino, CEO, LiveNation;

Neil Portnow, President/CEO, The Recording Academy(r);

Steve Bartels, President, Island Def Jam Records;

Jason Flom, President, Universal Music Group;

Jody Gerson, Co-President, Sony/ATV Music Publishing;

“Big John” Platt, President, Urban Music, EMI Music Publishing;

Scott Francis, President/CEO, Warner Chappell Music Publishing;

Courtney Holt, CEO, MySpace Music;

Kevin Weatherly, Program Director, KROQ and JACK-FM;

Jon Zellner, Executive Vice President of Programming and Broadcast Operations, Sirius-XM;

Nic Harcourt, Editor at Large, Music & Culture, Los Angeles Times, Music Supervisor, 90210;

Rob Light, Managing Partner and Head of Music, Creative Artists Agency (CAA);

Jim Guerinot, President, Rebel Waltz, manager of Gwen Stefani, No Doubt, Nine Inch Nails, Beck;

Ian Montone, President, Monotone Management, manager of White Stripes, Raconteurs, The Shins, M.I.A.;

Andy Gould, Azoff Music Management, manager of Guns 'N Roses, Rob Zombie, Damian Marley;

Tina Davis, Manager, Chris Brown;

Amy Doyle, Senior Vice President, Music and Talent, MTV;

Tom Calderone, President, VH1;

Steve Schnur, Worldwide Head Of Music, Electronic Arts;

Tim Riley, Worldwide Head Of Music, ActiVision Videogames, Guitar Hero;

Jon Lenac, Head of Programming and Artist/Label Relations, Yahoo! Music;

Steve Jang, Chief Marketing Officer/Head of Business Development, iMeem;....and many more!

Reg U8251B
UCLA: 39 Haines Hall
Wednesday, 7-10pm,
April 1-June 17, 12 mtgs.

Jeffrey Jampol, President of JAM, Inc., manages rock legends THE DOORS, the JANIS JOPLIN Estate, the PETER TOSH Estate, the GRAM PARSONS Estate, and electronica artists INFECTED MUSHROOM. Jampol is the producer, along with Dick Wolf, of The Doors’ upcoming theatrical feature documentary, “When You’re Strange” and the producer of the upcoming Janis Joplin theatrical feature documentary. Jampol also serves as a consultant to managers, publishers and labels on heritage acts and to artists’ estates on catalog, publishing, licensing, branding, merchandise and marketing. Jampol is a Voting Member of NARAS®/The Recording Academy, where he sits on the Board Of Governors of the Los Angeles Chapter.

Lenny Beer, co-founder, HITS Magazine.., where he has been editor-in-chief since its inception. Mr. Beer also owns The Management Company, which represents, among other artists, The Bravery, Coheed and Cambria, and the Airborne Toxic Event. His past positions include chart editor at Record World ..magazine and founding partner of MusicVision, an influential indie radio promotion and marketing company.

Tom Sturges, Executive Vice President, Head of Creative, Universal Music Publishing Group (UMPG). Mr. Sturges signed several key UMPG deals, including 3 Doors Down, 50 Cent, Foo Fighters, and Chris Brown. He also is President of the L.A. Chapter of NARAS/The Recording Academy, an author of ("Parking Lot Rules & 75 Other Ideas for Raising Amazing Children"), and founder of the Famous Fathers Club.

David Dorn, Senior Vice President, E-Commerce & International Catalog Strategy, Rhino Entertainment (a Warner Music Group Company). Mr. Dorn oversees the digital future of Rhino's vast and historically rich catalog of recorded masters (Aretha Franklin, Ramones, Frank Sinatra, and Led Zeppelin, among numerous others). He also oversees Rhino's International business and is a voting member of NARAS/The Recording Academy. ------------------------------------------------------------------------------------------------------------

Member Since:

Members:

Jeffrey Jampol

Jeffrey Jampol, President of JAM, Inc., manages rock legends THE DOORS, the JANIS JOPLIN Estate, the PETER TOSH Estate, the GRAM PARSONS Estate, and electronica artists INFECTED MUSHROOM. Jampol is the producer, along with Dick Wolf, of The Doors’ upcoming theatrical feature documentary, “When You’re Strange” and the producer of the upcoming Janis Joplin theatrical feature documentary. Jampol also serves as a consultant to managers, publishers and labels on heritage acts and to artists’ estates on catalog, publishing, licensing, branding, merchandise and marketing. Jampol is a Voting Member of NARAS®/The Recording Academy, where he sits on the Board Of Governors of the Los Angeles Chapter.

2009 will mark Jampol’s 12th year as a Music Business/Department Of The Arts Instructor at UCLA.

Lenny Beer

Lenny Beer is the founder/owner of Hits Magazine and its companion website hitsdailydouble.com, the industry's lifelines for information, gossip and entertainment about the business of the music business. Beer began his career after receiving an MBA from NYU by working for Record World Magazine, the chief competitor to Billboard, in the early 70s, where he ascended to the VP of Marketing position. He also was VP Promotion at 20th Century Fox during the Star Wars, Barry White era, and a founding owner of MusicVision, one of the industry's leading marketing and promotion consultancies in the 80s. Mr. Beer's company also does personal management for leading rock acts like Coheed + Cambria and The Bravery.

As Executive Vice President of Creative Affairs for Universal Music Publishing Group (UMPG) Tom Sturges is responsible for overseeing the creative operations of UMPG’s Los Angeles and New York Offices. In this role he manages the creative staff; supervises new talent acquisitions, develops marketing and exploitation programs for the catalog, and is responsible for the continuing career development of the writer, writer/artists and writer/producer rosters. He has been closely involved in several key UMPG signings including: Red Jumpsuit Apparatus, 3 Doors Down, 50 Cent, Jack Johnson, Swizz Beats, Dave Grohl of Foo Fighters, Chamillionaire, Vanessa Carlton, Dashboard Confessional, +44, Angels & Airwaves, and many other key deals.

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