*THE NEWPRINT*
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*AMERICAN D BOY VOL. 3*
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*AMERICAN D BOY VOL. 2*
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*AMERICAN D BOY VOL. 1*
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*BENNY VS LIL WAYNE*
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*THE MAYOR'S BACK*
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*BUFFALO NEWS ARTICLE*
The Self proclaimed "mayor of the city", B.E.N.N.Y. is defiantly the perfect candidate, earning his respect through today's massive mixtape circuit, with classic like, "Doing My Thing" with JadaKiss, exclusively on Buff City's & World Wide Legacy's "D-Block 2 My Block" Recording songs while living in the federal half way house he still managed to show leadership and versatility on "Who Want What" hosted by the Dram King Kay Slay. Tana Talk 2 is one of his best mixtapes to date. Receiving attention in the south, Midwest and eastern region with impressive bars and hooks. Staying busy on the road with show in ATL, Cleveland, Kentucky, Niagara Falls, and Buffalo, NY, he takes full advantage of time at home with his daughter Jermanie. He is Currently signed to Buff City Records, and also maintains a position with Blackblood entertainment striving to succeed with both independent labels while recently opening up show for artist such as T.I., Fat Joe, Bobby Valentino, Tierra Marie, Juelz Santana, Jagged Edge and more. He is now focused on recording songs on his upcoming debut album "The Most Anticipated" Coming Soon!
In the past three years, 22-year-old Jeremie “BENNY” Pennick has recorded 13 CDs and sold more than 60,000 copies. He’s performed in the Midwest and the South, and will be the opening act in an upcoming national rap tour.
But Pennick’s relative success has come at the expense of a high school diploma and a stable, full-time job.
At 15 he decided he would become a top-selling rapper. Seven years later, Pennick – whose music is a combination of New York City-style lyrics with the “bootie-shaking” beats of the South – is considered one of the best among Buffalo’s growing pool of aspiring rappers. “Right now I’m focusing on getting a deal as an artist,” said Pennick, whose stage name stands for “Best Ever ’N N.Y.” “I’ve got a lot of talent and a lot of people behind me. I want my chance to be heard nationally.”
While the Buffalo hip-hop scene is full of youthful optimism, it’s also littered with the regret and disappointment of older artists who spent valuable years in vain trying to make it.
In the decades since the urban art form forged its way out of New York City onto the world’s music scene, Buffalo has yet to contribute any major artist.
Industry experts say the odds of becoming a successful rapper in general are slim.
Wendy Day, who secured record deals for Eminem, Cash Money Millionaires and other top rap stars, said many aspiring rap artists “have better odds of winning the lottery or being struck by lightning than being successful in this industry.
“Most people don’t understand how the music business works. They watch MTV and BET and say ‘I want that,’ ” said Day, who runs RapCoalition.org, an advocacy site for rappers’ rights.
The average rapper receives 12 percent of the retail selling price of a CD and then has to repay the label for various expenses, she explained.
Nevertheless, Buffalo is still fraught with eager hip-hop artists with catchy stage names, who are making major sacrifices, like Pennick, to write rhymes and produce tracks in hopes of finally putting Buffalo on the hip-hop map.
“Rapping is an outlet; a way to come off the streets and become rich,” added 35-year-old Demetrius “DJ Shay” Robinson, a producer and owner of 716 LiLo Recording Studio on Parkside, where local rappers spend $60 an hour to work on their demos.
“It’s everywhere, and a lot of kids think they don’t have to worry about school.”
A seductive industry
It’s not hard to understand why some urban youths are attracted to the rap lifestyle.
At an early age they are immersed in hip-hop culture, watching nonstop rap videos on MTV and BET and identifying with the industry’s celebration of all facets of black urban culture, including inner-city hardships, Robinson said.
For Eleasar “Melec” Young, 33, who was once as hot as Pennick, a music career went in a different direction.
“It took a back seat; things happened in my life,” he said.
“I have two children now, I’ve got to be a dad. When you grow up, you gain more responsibility, you have to do things that are more secure for your family.”
Young now works full time as a barber, but has a side gig as a hip-hop concert promoter. He had a back-up plan, but others who performed around the city with him didn’t.
“Some of them are working at UPS and Tops,” he said. “I think you should always have a Plan B. It’s really a long shot that you are going to make it unless you are connected to the right people or have a lot of money to promote your music.”
The daily ‘grind’
If Pennick doesn’t make it as a top-selling rap star, then “I’m going to be in trouble. I don’t have a back-up plan, but I’m going to get one,” he promised. Still, he’s pursuing his dream.
In October, he attended the BET Hip-Hop Awards in Atlanta with Robinson to try to get the attention of the industry’s big names. He also performed at an after-party at an Atlanta nightclub. The following weekend, he was off to Kentucky for another nightclub gig. In coming months, he’s slated to tour with the national rap group Alliance.
Robinson, the owner of LiLo recording studio who is also Pennick’s manager, said his artist is able to get performance dates due to their “grind” – an ongoing effort to put Pennick’s name out there by making phone calls and sending e-mails to promoters, club owners, record companies and radio stations. They also travel to hip-hop events with CDs in tow and sell them through Pennick’s MySpace page.
Robinson, who also co-owns Buff City Records, works hard because he wants Pennick and other talented rappers to make it. Like Stover, whose hip-hop dreams have been deferred, Robinson is grooming a young crop of rappers to vicariously achieve that dream.
Although he hasn’t broken even on the studio, which has $60,000 worth of recording equipment, Robinson presses .. serving time for selling drugs, Robinson said he resolved to be a success in the industry and not revert to illegal ways of making money. So he opened the studio and began nurturing the city’s rap culture.
But fame and fortune have been tough to find.
“Not sometimes, but all the time, I think it’s in vain,” Robinson said. “I’ve been doing this over 20 years. All that time I spent I could have been a doctor and lawyer.”
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