atilia

A singer and songwriter, her adult contemporary sound is soulful and contemplative yet deals with universal themes of life and love to which anyone can relate.

Atilia has already dabbled in the music industry from a young age. She has a rich musical heritage and has given strong indications of her talent since young. When Atilia was 12 years old, she was selected as the lead singer for a regional Coca-Cola commercial representing Indonesia, Malaysia and Singapore in Liverpool, England. Two years later, she recorded a duet with her mother in Kadang Kala in the latters album Menghitung Hari.

At the ripe old age of 32, Atilia is now set to share her music and her words with the public even though she had signed up with RAP almost ten years ago. One of the hardest lessons I have learned being under Roslans wing is patience, and knowing when it is right to make my debut. For the past ten years, Ive been concentrating on improving my music, writing songs, exposing myself to different ideas and also sharpening my focus and becoming more disciplined about my music. Now, I feel I am ready!

I know that making it in the music industry is very tough, my mother has been very open with the opportunities as well as the tribulations this career brings. She has brought me up with a balanced view of what it takes to pursue singing as a career its not all glitz and glamour, in fact its a lot of hard work and one has to be able to deal with the uncertainties in terms of career future and growth. That is also another reason why I feel I am ready mentally and emotionally now to make my mark in the industry.

Because Atilia is not a conventional artist, we are not marketing her in the conventional way, said Roslan Aziz. Instead of the usual approach where a new artist releases an album, we are taking an alternative route whereby we will build her fan base via selected showcase performances, radio airplay and the release of her first single Salah Sangka at selected music outlets only, he explained.

Roslan intends to build up the demand for her music and when the time is right, he and Atilia will unleash her album to the fans. This innovative marketing approach is meant to tease and tantalise the fans into wanting more and then catering to that need.