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50 Records is an independent record label based in Minneapolis, MN. 50 Records partners with artists who have the creative potential to succeed on a national level. Our roster is small, but hard-hitting. It includes the Atlanta-based rock group Elevation and the brit-rock influenced White Light Riot of Minneapolis. 50 Records offers strong support of its roster of talented artists in a variety of ways, including: internet marketing, traditional and non-traditional distribution, publicity, in-house art direction and tools for self-promotion. 50 Records is an entity of 50 Entertainment, Inc. (50e).

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Hailing from Atlanta, Georgia, Elevation is taking the country by storm with the release of their debut album, Strangelove. Dubbed one of the top ten indie bands to watch in 2009 (Muchmusic.com), Elevation continues to develop a repertoire that is unforgettable. With such a full and sweeping sound, the band has captured audiences nationwide and has successfully filled a void in the musical community. In Elevation, rock has returned to its southern roots, genuinely reviving the genre where most other bands have failed, whilst providing a refreshing and positive appeal to a modern audience.

Although it is clear that Strangelove is heavily influenced by classic rock, the album teases the boundaries of genre, sometimes shifting to a more indie or ambient sound. But as the songs play with different sounds so do lead singer, Nathan Smith's, vocals; distinctive yet familiar (soft to punchy, or from melodic to gritty) but always completely convincing. Lead guitarist Andrew Averso, rhythm guitarist Luke Hickok, bassist Matthew Perez, and drummer Stephen Bailey round out the band.

The key to Elevation's strength does not just lie in the talent of its five members, but more so in the tightly knit friendships between all of the group's individuals. Despite the differing personalities, it is clear, when encountering Elevation that these men make up a tight band of brothers. The band relates, “Everyone takes care of each other. We are very concerned about everyone else. We have a big sense of security among the band; it's hard to find that.”

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White Light Riot consists of Minneapolis natives, brothers Mike and Mark Schwandt, Joe Christenson and Dan Larsen. These incredibly talented musicians craft catchy songs that appeal to fans of both indie rock and Britpop. Though often compared to The Killers, The Strokes or Franz Ferdinand, White Light Riot blend originality with influences of the past. Atomism, their first full-length album, was produced/co-engineered by Brent Sigmeth (Grant Hart, They Might Be Giants, Tim O’Reagan, Ramblin’ Jack Elliott), co-engineered by Paul Marino (The New Congress, Desdemona) and mastered by Bob Ludwig. It was released nationally August 21, 2007 by RED Distribution (Sony BMG). It has already been named one of the best releases out of Minneapolis in 2007. The first single, “Out Of Sight,” was the #4 most added single at college radio earlier this summer and is currently charting on all 3 charts at specialty radio nationally.

The foursome have been playing together since 2005 and already have released two EPs, The Dark Is Light Enough, produced by Erik Appelwick (Tapes ‘N Tapes) and Out of Sight, produced/co-engineered by Sigmeth. They were named one of the best new bands in Minneapolis in 2006. With sophisticated lyrics, perfected melodies and tight, driving rhythms, their music keeps audiences engaged and attracts new fans with every show.