About me: If there’s one word that sums up the 55DSL's attitude, it's “fun”. If that sounds a bit over-the-top, consider the evidence. Created in 1994 as an experimental spin-off from Diesel, the brand rapidly established its own exuberant identity. Now a company in its own right, it both complements and defies its parent.
55DSL is considered now as a street wear brand that isn’t about sitting around waiting for life to happen around you, it’s for those who take life by the balls and want to look pretty decent while doing so...summed up perfectly in the our slogan 'Live at least 55 seconds per day'!
To celebrate our BRAND NEW myspace page and just because we love you all for supporting us, we're running a promotion for MYSPACERS ONLY FOR THIS WEEKEND
enter NOIRLOVESMYSPACE on checkout at the noir shop www. noirshop. co. uk and buy the book for a bargin £10 INCL P&P !! - a little thankyou, you can't say we don't look after you!
