Sven

About me:

He has been called both the founding father of the music industry and the music industry's last great hope. He is the Alpha and the Omega.

Sven Grundeberg is Sweden's premiere music artist. Since his humble beginnings as a backing act for Hudiksvall's famous Icepickmästare death metal band, Sven has become a household institution throughout Scandinavia, simultaneously educating and entertaining as he has redefined the very meaning of rap.

Through his pioneering contributions to his nation's music journal, Svensktackord, he has helped to obliterate Sweden's long-running prejudice against heavy metal, paving the way for the emergence of many home-grown bands, such as Gitarrwarriors, Skriwailer and Zombiefuckersna, who are now known the world over.

In addition to releasing regular albums through his own label, Sven Rekords, Sven also collaborates with a wide range of American and international stars, including WikiWiki and the Coconuts, g.Real, The Pretentious Entertainers, Motel Face and R.A.P.