@LAXPAPERBOYS

About me:

Paperboy - someone who delivers the news. The position of Paperboy occupies a prominent place in many countries including the United Kingdom, the United States of America and Japan, mainly because the newspaper was the main source of information for a very long time. The Paperboy has long been the first paying job available to youngsters. Dedicated to spreading knowledge and information, a Paperboy is the last to go to sleep and the first one up in the morning.

Established in August of 2006, Life & Times (LAx) Paperboys are the new age, urban activists. LAx Paperboys are creative visionaries, who are committed to delivering their message and sharing their vision with the world. Inspired by the mission and work ethic of the young Paperboy, historically known for delivering newspapers first thing in the morning, LAx Paperboys are the first ones up and the last to go to sleep for our work is never done. Through the Just Be COOL. Campaign, the LAx Paperboys are committed to uplifting their community and changing lives worldwide.

LAx Paperboys are dedicated to promoting positivity while elevating minds across generations. Our global campaign, slogan and message to the world is "Just Be COOL." The "Just Be COOL." campaign is designed to redefine the word COOL through music, merchandise and creative marketing. The new definition of COOL is, To keep a positive attitude about life and a world of peace unity and progress. While keeping a positive attitude about life we are leading our generation to co-create a culture based on this new COOL mentality. With this campaign, we will change lives and inspire others to embrace their circumstances and strive beyond with sincere ambition, confidence and conviction.