Solar Direct

Utilizing the advantage of a vision driven strategy, Solar Direct is maximizing its organizational growth.

“Inspiring others to discover environmentally responsible energy solutions!” is the vision driving Solar Direct’s remarkable progress.

We believe its the vision of enthusiastically influencing healthy renewable energy decisions that is driving our extensive expansion.

Unique within the green industry, Solar Direct is vertically integrated, combining its online marketing, product manufacturing, design, solar engineering, installation, and direct-to-customer distribution processes within one all-encompassing organization.

Founded in 1986, Solar Direct’s sales have progressively increased, and beginning in 2003 exceeded the $1.2 million mark for the first time. During the 18 months following the startup of its e-commerce website mid-2003, Solar Direct’s revenue dramatically increased by an additional $1 million, attributable to the Energy Supermarket’s enhanced ease-of-access shopping experience, combined with newly stimulated world-wide consumer focus on renewable technology.

Beginning in 2004, Solar Direct’s annual revenue exploded at 160%, significantly breaking all previous records.

Mid-year, Solar Direct initiated a strategic growth program utilizing a corporate consulting firm, Dynamic GoldMind Strategies™ who oversaw a comprehensive evaluation, followed by a critical focus on vision driven strategies, ongoing goal setting, process analysis, and investments in management and staff training.

While establishing vision driven strategies, Solar Direct committed to developing an extensive Internet based eco-education program.

In early 2005, broad new initiatives in which website development, search engine optimization, online solar video presentations, and a major new goal for broadening of the product line were launched.

Recently, a second initiative integrating advertising, marketing, and public relations campaigns has also been introduced and is going beyond expectations.

Current projections for 2008 and beyond indicate Solar Direct will exceed its goal in in combined sales volume.

Looking toward the future, Solar Direct is committed to accelerated growth, providing an advantageously informed and truly inspired purchasing experience for consumers, and fostering new relations by partnering with others in the environmental community.

With the current state of our economy, now more than ever people need ways to save and plan for their future. Solar is the solution to both. With new federal incentives paying up to 30% of the cost of solar systems even Solar electric which is traditionally cost-prohibitive is becoming a reality for many. On a smaller scale everyone can save with Solar hot water systems eliminating up to 30% of your monthly bill and paying for themselves in as little as 3-5 years. But purchasing Solar isn't the only thing you can do. Even something as simple as turning your thermostat up one degree, changing a light bulb out for a compact florescence bulb or looking into other energy efficient products are all small things that can make a big impact. Together we can make a difference!