"King of the Ghetto Beat.".... Once there was a kid that was just as influenced by Beatles as he was by Dr.Dre. Just as influenced by Radiohead as he was by Prince. On his 12th birthday he recieved a skateboard and a turntable and it forever changed his world.By skateboarding Kovas was introduced to kids with different world views. By spinning records on his turntable, he began to learn to DJ and developed a passion for music. Kovas began to write raps and music, inspired by the places, people and cultures he interacted with.Kovas' father came to America for a better life, so Kovas was no stranger to adjusting to new ideas. Soon his new friends introduced him to new sounds, new records, new ideas that weren't familiar in his Brooklyn hood. So he began to pick up instruments and cultivate a sound all his own. Not relying on sampling to create his music, he began to compose soundtracks pulling from his Latin/Morrocaan background, Rock, Soul and Hip Hop influences. Sometimes playing every instrument on his pieces, Kovas displays the musical proficiency seen in such artist as Lenny Kravitz and Prince. Kovas has remixed and produced for some of the biggest names in music, including Justin Timberlake, Usher, Chris Brown & De La Soul just to name a few. With the diverse production chops of Rick Rubin, The Neptunes, Timbaland, and Dr. Dre. Kovas simultaneously created his own sound and his own genre of music. And he christened it Ghetto Beat. Now experience it for yourself.
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