AIRCO (Assoc. of Independent Record Companies)
Indie / Pop / Other
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South Africa's Association of Independent Labels
Nationwide, Gauteng
South Africa
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6556
Last Login:
6/22/2009
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| AIRCO (Assoc. of Independent Record Companies): General Info
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| Member Since | 5/4/2007 | | Band Website | http://www.airco.org.za | | Band Members | Profiles on all our member labels are available on our website AIRCO Members
To apply for Membership, click here:
DIRECTORS
Eugene Mthethwa - Kaasi Records
(Chairperson)
Antos Stella - AS Entertainment
(Vice-Chairperson)
Harvey Roberts - Bula Music
Ken Haycock - Cool Spot Productions
Alex Agulnik - African Cream Music
Dodo Manamodi - Do Jam Productions
Hilton Roth - African Dope Records
Teboho Rammile - T-Dee R Entertainment
TW Malgas - Genius Records
Ayanda Roda - Tshidi Recording
Ashley Stone - Ashley Stone Recording
Jake Larsen - Moda Metro
GENERAL MANAGER
Kgomotso More
Contact AIRCO: Email- info at airco.org.za
| | Influences | South African music, Independent Record Labels, African music, Mzansi music | | Sounds Like |
| | Record Label | Various | | Type of Label | Indie |
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AIRCO (Assoc. of Independent Record Companies)'s Latest Blog Entry
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| About AIRCO (Assoc. of Independent Record Companies) |
NEWSFLASH!!!
The brand new AIRCO website is live, featuring detailed
News and Press Releases, lots of Info about all AIRCO's activites,
Member Profiles, and a Members Area featuring Forums and
Knowledge Base.
Check the website here: www.airco.org.za
You can also now apply for Membership via our Online Application Form
AIRCO, The Association of Independent Record
Companies is a non profit national industry association,
proactively serving and representing the interests and development
of South African independent companies across South Africa and the
world.
AIRCO members are record companies and labels across the full
spectrum of music genres, ranging from small sole traders to some
of the biggest independent operators in the country.
OUR VISION
To grow the Independents’ market share, improve visibility of
independent music and artists, and promote key issues such as
market access and cultural diversity in all national, regional and
international policies.
OUR OBJECTIVES
AIRCO’s primary objective is to foster an ever increasing
marketplace for South African independent music and assist in the
long-term development, growth and success of South Africa ’s
independent recording industry.
Our specific objectives include:
COPYRIGHT
To assist in the exploitation of copyrights created and owned by
South African independent record companies;
FAIR TRADE
To achieve commercial terms on par with the major record
companies. The association will seek to level the playing
field;
ACCESS TO MEDIA
Independent music is underrepresented on mainstream radio and
television. AIRCO will become a constant reminder to media
broadcasters and elected officials that the ownership of the
airwaves stems from the public trust and that cultural diversity
is in the public interest;
NEW TECHNOLOGY
AIRCO will relentlessly pursue a seat at the table for the launch
of new technologies and distribution channels;
LEGISLATIVE
AIRCO will represent its member’s interests in government and
legislative issues. AIRCO will be visible where our position
diverges from that of the majors, and for which the Independents
currently have no voice;
INTERNATIONAL
AIRCO will join the growing international movement that recognizes
the economic and functional importance of independent record
companies, and of the record industry overall.
PURCHASING
AIRCO will explore areas where collective purchasing commitments
may result in favorable pricing. Some examples include:
-Advertising
-Manufacturing
-Printing
-Media Monitoring
-Legal and Accounting
MARKET ACCESS
To promote a commercially viable industry environment which is
conducive to growth of the South African independent sector and to
the development of the artists that it represents;
CULTURAL IDENTITY
To encourage and facilitate cultural expression through South
African music at local, national and international levels;
BRANDING
We are proud to be independent! Altogether we represent nearly 30%
of South African music sales and 60% of South African music
releases while dominating certain niche markets. AIRCO will seek
to raise perception of ‘The Indies’ to something that achieves
parity with that of ‘The Majors’, as an economic force, and
surpasses it as a cultural force.
AIRCO is committed to do all things as are necessary,
supplementary and favorable to the attainment of the above
objectives and to the development of the South African music industry at large. Fittingly, AIRCO will stand for fair standards and oppose practices which rely on coercive methodologies to obtain favorable results. This will serve as a point of distinction and differentiation for AIRCO members.
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AIRCO (Assoc. of Independent Record Companies) has 508 friends.
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