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PRESS:
It’s perfect, magnificent stuff, intense yet distracted by itself, inthrall to it’s own fragile dynamics, lost in a rare and poised reverie. Its trip hop, I guess, as much as Radiohead are rock’n’roll, but it’s also far more - Alpha feel as natural, inevitable and organic as breathing, as wracked and insatiable as a never ending deep, dark night of the soul.’ Melody Maker

‘I’m just thankful we don’t give albums marks out of 10. because this one is impossible to rate. Sometimes it leaves you awestruck, other time it makes you feel sick.’ The Sunday Times

‘Alpha don’t just create a soundtrack for a spliffed-up summer. They don’t just roll soul overdubs of sensuous passion. No Alpha is the sound of falling in love.’ MUZIK

‘The sound of dysfunctional Carpenters ballads set to a John Barry score. It’s utterly heartbreaking.’ Q

'It’s music that conjures up mental images of soft-focus dream sequences in slightly cheesy glamour Sixties movies, evokes the colours that swim in your eyeballs after you’ve been staring at the sun for to long. But this isn’t mere aural nectar- this music is in a constant state of melting away like a mirage, while the lyric and vocals suggest emotional depletion, spiritual disaffection. In the end ‘The Impossible Thrill’ evokes what the title suggests – a false paradise, an illusory bliss. Life could never be this gorgeous – fortunately, this album can.' UNCUT

‘A bittersweet collage of smoky atmospheres, warm strings and cool vibes…a perfect summer album’ The Face

‘Come from Heaven’ is truly perfect for the post millennium come down.’ ‘Alpha are weaving delicate digi-soul from the grooves of the past using the technology of the future and the result is smoky late night fare for the more sensitive android.’ NME