William “Duce” Branch a.k.a. “The Ambassador” is a co-founder and primary spokesperson for the nationally known Christian rap group The Cross Movement which is currently signed with
Cross Movement Records (CMR). He is also co-pastor of an inner city church plant (
Epiphany Fellowship) being launched in North Philadelphia, Pa, USA. Duce also served for several years as the president of the non-profit organization Cross Movement Ministries.
Duce has ministered the Gospel through rap and preaching for nearly fifteen (15) years seeking to be a model and a messenger of the gospel’s transforming power especially (but not exclusively) among the hip-hop generations. With a passionate commitment to the kingdom of Christ as well as a firm belief that faith must integrate with culture, Duce has become known for his devotion to proclaiming Jesus Christ to urban contexts, and through urban mediums.
He holds a Bachelors of Science degree in Bible from
Lancaster Bible College as well as a Masters degree in Theology from
Dallas Theological Seminary (DTS). His master’s thesis,
Theological Implications of Hip-Hop Culture served as the inspiration for his latest Christian rap audio CD, The Thesis, and laid a much needed foundation for his current ministry campaign—“hip hop missions.” Duce is married to Michelle and they have four children together.
