Inspired by Freshness & Powered by Dopeness, ATF Radio is 90.3FM KDVS' premier hip-hop radio show.
Myk Blauuw! & -M ja. K- met as freshmen as UC Davis in the Fall of 2007, discovered their love for music, fashion, art, and life, and proceeded to birth All Things Fresh: ATF Radio.
All Things Fresh is the incorporation of the very best of the music, fashion, and art industries and its extensions that creates a uniquely profound look and feel that expresses the individual: individuals create the trends, the trends do not create the individual.
With this vision in mind, Myk Blauuw! & -M ja. K- felt it very necessary to start with the music scene, beginning with putting some shine on the local artists haling from the "Boondocks," Sacramento and its surrounding areas. Noticing how mainstream local radio has been reluctant to play the great, independent music coming out of this area, ATF provides the venue for these local artists to premiere their music to the college radio scene.
While ATF Radio is the only the start of the ATF brand, their immediate plans are to continue the advancement of Boondocks Hip-Hop while planning their ATF branches into the music promotion, fashion, and art industries.
