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Launched in 2007 by longtime friends, producers and DJs, Jason Short, Marc Smith and Tim Kelleher, San Francisco-based Auralism Records brings the minimal machinations of Berlin to the Bay Area's famously funky dance floors. Auralism's roots trace back to 2005, when Smith and Short, producing together as the duo Coalition of the Killing, realized they'd need an outlet to handle their formidable stockpile of unreleased tracks. After top-flight DJs began blowing up parties worldwide with their white labels, they knew what needed to be done: the only way to give the music the forum it deserved was to release it themselves. Thus began the vision for a driven, analog-centric label that will finally get Bay Area techno noticed by its European counterparts.
From its original conception as a conduit for COTK's output, the imprint has since matured into a diversified, international roster of artists both seasoned and newly arrived, including Elon (Made to Play), Alland Byallo (Kontrol SF), Miguel Colmenares (Subtropical), and Limaçon (Poker Flat). Auralism is very much a cooperative, encouraging its artists to experiment within its twisted, propulsive blueprint while pushing them to the outer limits of impeccable sound design. The label has also hit the ground running with some of the dirtiest throwdowns that San Francisco has seen in years, importing talents like Pier Bucci, Lee Curtiss, Billy Dalessandro, Appendics Shuffle, Exercise One, and Pan-Pot to go head-to-head with the label's residents. With a release schedule jam-packed with new material, plus remixes commissioned from scene stalwarts such as Argenis Brito, Justin Maxwell, and Franklin De Costa, Auralism has firmly entrenched itself as a label to watch in 2008.
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