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"KING BAYO" and Sean John/Bad Boy "I AM KING" artist/corporate spokesman Bayo Olorunto- the Winner of Sean John I AM King Challenge VIEW EPISODES 1, 2, & 3 Here: >>> http://www.seanjohn-iamking.com . (Sean John I AM King Mini Movie) http://www.youtube.com/watch?v=IsJcKYVSo2o. Web 2.0 branding has had on King Bayo's brand awareness and brand identity to influence Diddy's selection to pick Bayo out of over 2000 Youtube submissions to represent the Bad Boy/Sean John I AM King brand for his "commitment to his community".

Bayo (pronounced bio) is the essential glow of originality, character, joy, swagger, and style found in all great artists. Born August 11, in 1980 he’s been schooled by the supreme emcee masters of our time as a student of rap’s golden era, and ain’t no half-steppin in expressing his outspoken charming voice as an emerging Hip Hop leader in this new millennium digital age music revolution. Very few have embodied the tenacity, passion, heart and soul of Hip Hop artistry, essential to the nature of this genre-pure self-knowledge expression- more than Bayo. With an American graphic artist mother, and an African English professor father, much like President-Barack Obama he was born into a world of racial heritage complexity, familial diversity, multi-cultural identity, and unending mental pursuit of synthesis.

His latest project is "Obama & BEYOND...(CLICK HERE FOR CD)"

... a striking and compelling mirror to our times, having completed the album between November 4th, the time of Obama's victory as the first African-American president of the United States; and onward toward the Inauguration on January 20th of the new president elect. With songs like "First Lady", "Smooth President" and "Glory" he has set a new standard in true reflection and capturing the commemorative spirit of such marvelous times. Many people mistake the album for overzealous blind following of Obama only because he is African-American and not looking at the issues, but Bayo is sharp witted and quick to remind people that it his music is about BEYOND a figurehead...BEYOND our limiting beliefs...and BEYOND expectations to new standards and quality of life...Ultimately the Peace and Truth BEYOND what the eye can see...

He was born to rhyme, growing up in Huntsville, AL the first Hip Hop tape he remembers rockin’ in his walkman was Fat boys Crushin’ at age 7, and he was immersed in Kid-n-Play, BDP, Public Enemy, LL Cool J, Ice Cube, Digable Planets, Guru, A Tribe Called Quest, Michael Jackson, Prince, King Sunny Ade, Ebenezer Obe, Fela Kuti (Ju Ju music and African music). As a youngster writing raps and stories in elementary and middle school, yet he took many twists and turns in his epic journey as a super star. He’s lived in Virginia, Tennessee, Washington D.C., and Maryland. Growing up in different places, he proudly states that he doesn’t just rep one locality, with friends, fans, and family all up and down the east coast, and overseas he’s aiming for national and international influence.

After making his pilgrimage to Hip Hop Mecca (New York City), currently living in Harlem, after moving from his first location in Queens, buildin’ in the Bronx, parlayin’ in Brooklyn, and politickin’ in Manhattan, it was destined that he would shine, and continue to expand his music, multimedia, books, and O.L.O.R.U.N. “Our Love Of Rap Unites Nations” branded merchandise globally.

He has also began the process of establishing O.L.O.R.U.N. Foundation, a non-profit geared toward helping inner city youth increase their literacy (reading) and numeracy (practical math) skills, as well as geography, digital age computing, using Hip Hop music as a vehicle and lense for exploration.

In fact, his talent is unbelievable for the short time he’s had to split between business, community service, writing books, and music, he only started seriously resurrecting his rhymes at age twenty-one, after dropping out of two different colleges, to pursue his lyrical passions.

As co-author of the brilliantly penned classic 450+ page Hip Hop self-empowerment book written side by side with his cousin Arnett K. Powell The Hiphop Driven Life: A Genius Liberation Handbook! Bayo has paid enormous dues in his quest to not only make music but to make history, especially with the number of rave reviews of The Hiphop Driven Life: “The Hiphop Driven Life highlights spirit, self-mastery and knowledge of history as foundations for sparking and maintaining greater consciousness in the Hip Hop community. This comprehensive handbook is a jewel in the pantheon of inspirational and Hi p Hop literature.” ~ DuEwa M . Frazier , Publisher and Editor, Check the Rhyme: An of Female Poets & Emcees (Lit Noire Publishing ) http: // www.litnoirepublishing.com