Beat Element events is a multi facet company based in Sydney Australia. Our main objective is to bring reggae music to the fore-front.
Established in 2005, Beat Element has brought you some of the best reggae music has to offer.
In 2005 we staged Lucky Dube's Lion of Africa concert selling out multiple shows in Sydney alone. New Zealand was no different. Sadly, in October of 2007 Lucky was slain in an attempted hijacking in Rosettenville, Johannesburg. A senseless and random act. The death of Lucky Dube leaves a great void in the music industry, as 25 years of music suddenly ends in tragedy. Our respect and best wishes go out to his family.
In 2006, we toured with UB40 for the Who You Fighting For Tour to the Kingdom of Tonga located in the heart of the South Pacific. The show was a sellout. Filling the countries largest stadium of 20,000, Teufaiva in Nukualofa. Attended by Her Royal Highness Princess Latufuipeka along with other members of the royal family, the crowd applauded and cheered the band throughout their two hour performance. From a recent interview with Spasifik Magazine in February 2008, UB40's Robyn Campbell said of what he remembered of his tour to Tonga:
"How incredible the receptions were; the official welcomes everywhere we went. The gigs were fantastic, everyone knew we were there. As soon as we arrived, the streets were lined with people waving. It was such a big deal to them that a band as well known as us would travel that far you know. They just loved it and it’s something we want to do again."
Maxi Priest "2 The Max Tour" saw the King of Lovers Rock perform his classic hits "Close To you", "Wild World" and "That Girl" in Sydney, Melbourne, Tonga & Fiji. Maxi and his band had a remarkable stage presence that left the crowd in awe. Red Fox who supported Maxi brought some of his dancehall vibe into the mix.
New to the scene in 2008, Jamaican bred artist Sean Kingston, who has accomplished the rare task of creating a new genre where rap, reggae, pop,
doo-wop along with his remarkable songwriting skills, all combined into something totally refreshing. Performed his chart topping hits for lucky fans in Sydney and Wellington. "Beautiful Girls", "Me Love", "Take You There" and "There's Nothin'" just to name a few. He's a great entertainer that has a gift for melody.
Reggae Superstars was a massive success. Over 4 hours of roots rock reggae. Headliners Luciano and Horace Andy were crowd favourites. Supported by Mikey General, Jack Scorpio & Jahmessenjah Band who kept the crowd dancing until 2:00am! This was one show nobody wanted to end. A few words from the audience that summed up the night: "Amazing", "Mind-blowing", "Truly Spectacular".
Follow up to Reggae Superstars featured legendary Chaka Demus & Pliers who performed hits such as "Tease Me", "Bam Bam", "Murder She Wrote" and the Curtis Mayfield remake of "She Don't Let Nobody". It was good to see that the rough voiced dee-jay Chaka Demus & smooth voiced Pliers still got what it takes to pull off a solid show.
2009 saw the return of world class reggae artist Alpha Blondy with his 12 piece band The Solar System. In a career spanning 20 years Alpha has used reggae music as a spiritual celebration and tool for human liberation. His 2 hour set included hits such as "Cocody Rock", "Jerusalem" and "Apartheid Is Nazism".
We have big plans and an amazing line up of artist to come your way. So keep posted.
The team at Beat Element.
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