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It’s
not a charity. It’s a plan of action.
Our oceans, waves and beaches are being abused and need help.
project BLUE is an initiative by seven of the leading and
competitive brands in surfing, who have come together to develop
a co-branded, limited edition product line where part of the
proceeds go on to benefit the non-profit Surfrider Foundation.
When you purchase exclusive project BLUE gear, a portion of
the proceeds fund coastline protection initiatives worldwide.
To make a big change, there first needs to be a million little
changes. Purchase responsibly, and don’t over consume. Buy
products that have meaning and values for our planet.
That’s why project BLUE was created. Seven of the top global
surf brands have set aside their competitive differences to
become a part of project BLUE. Billabong, DAKINE, Electric
Visual, Famous Wax, Nixon and O'Neill all realize that without
clean water and beaches, there is no surf industry.
It’s important for all of us to be conscious consumers. We
can make change happen by reducing, reusing, recycling and
making purchasing decisions that are in favor of helping what
millions around the world enjoy every day.
With project BLUE the math is easy: You buy. Your
beach wins. |
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