I've been working in promotions and marketing work for over
fifteen years. When I got a contract for my first novel, I knew that I had to
learn how to promote my books. Most types of promotion are similar although each
product or service is a little different. So, I knew a background in marketing
would be a big advantage. At that point, I needed to learn the ins and outs of
promoting books.
The Book Promo 101 series is a way for me to share the
things I've learned. Many authors I know don't really want to take the time away
from writing to promote, but what's the point of having your work published - if
no one gets to read it?
Book Promo 101 is the first book in a series that I plan to
write. Book Promo 101 is about the basics of book promotion. It will give you
information about many times of promotion. In the upcoming books, I will focus
on a specific type of promotion in much more detail.
Some of the topics that are discussed in Book Promo 101
include:
How Do You Develop a Marketing Mind
When Should You Start Promoting
Design Your Book with Promotion in
Mind
Should You Hire a Publicist
Creating a Marketing Plan
What Goes in a Press Kit
Writing and Distributing Press
Releases
Utilize Book Reviews
Designing an Author Website
Use Promotional Items
Selling Books in Book Stores
Other Places and Ways to Sell Books
Blogging About Your Book
Use Email and Signature Blocks to
Promote
Use Forums and Message Boards
Expand Your Area of Influence
This information is just the beginning.
The book is written to help authors learn. There are review
questions at the end of each chapters. I've included promotional tips from a
wide variety of friends throughout the book. Their comments are interesting and
add diversification. You will also meet my Muze in the sections called "Muze's
Musings".
If you would like to be notified when Book Promo 101 is
available, please send me an email at
bookpromo101@consultant.com.
The e-book will be available in the summer of 2007. I can't wait to hear what
you think.
Who I'd like to meet: I'd like to meet any authors who have a desire to learn more about book promotion. Any promotion I do is free or very reasonably priced and that's what the Book Promo 101 series will feature -- low cost and free promotional options for authors.
Years ago, I bought a basket. Plain, unappealing – Weave already unraveled - I only paid one dollar – I set the basket on the shelf. Separated, secluded – And there it stood - unbefitting the decor –
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The basket stands proud, holding seeds of intangibility – Unfaltering in its stance, draped with valor, still –
Today my gift to you, an empty basket – Plain, unappealing - weave already unraveled – All I could afford was a dollar –
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