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ATTENTION!!!
This artist commands your attention! Hailing from the streets of Scarborough, hip hop artist GENERAL is a born leader and an amazing talent.
Growing up, GENERAL absorbed and thrived in his urban atmosphere taking control of his own destiny. Although conditions were often chaotic, GENERAL’s tenacious mindset kept him focused and deterred from being swallowed up by the concrete streets. Instead GENERAL’s inquisitive mind journeyed into pursuing the art form of music.
He found his first love in hip hop. Getting inspiration from artists such as Biggie, Tupac, Jay z, Nas, Bob Marley, LL Cool J, EPMD, Ice T, KRS-ONE, NWA, Tragedy Khadafi, RUN DMC, Rakim and Big Daddy Kane, GENERAL started out freestyling with peers in the school yard at the age of nine.
Deciding to pursue a true music career, the name GENERAL was a logical title to illustrate his persona: a born leader, strong willed, courageous, dedicated and empathetic.
“If you want to know me, just listen to my songs”, GENERAL reflects. GENERAL’s repertoire speaks on topics including his youth, his friends, growing up with his mother, the streets, politics and the love he has for women. Filled with sincere, passionate and prolific lyrics GENERAL was recognized for his songwriting talent as a finalist in the 2005 International Songwriting Competition.
GENERAL received his highest accolades to date when he released his underground hit single “Look Around” in 2003 which was played by one of hip hop's most respected DJ's, DJ Premier in New York on Power 105.5 FM. His second hit track was "HEY" featuring Lindo P in 2005 / 2006 which received over 400 spins in 6 months on FLOW 93.5 FM reaching the top 3 of their Top 8 at 8 countdown. You can see the independently funded video on Much Music. GENERAL has released four albums off his own label Born Hungry and has performed over 100 times across North America.
In 2008, GENERAL's latest single "Black Spaceship" – the first release from his album “Long Time Coming!!!”. The single has already been distributed to over 1000 fans across the GTA and over 100 DJ’s in North America.
With a focus on artistry and his record label Born Hungry Enterprises, GENERAL IS a force to be reckoned with in 2009.
Listen out for the next release, BLIND SPOT!!
Salute!
BOOK GENERAL for an Interview / Appearance
bornhungry@sympatico.ca
Add GENERAL on Facebook:
http://www.facebook.com/home.php/pages/GENERAL/18651816341?ref=share
Follow BORN HUNGRY on Twitter
www.twitter.com/bornhungry4life
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NEW SINGLE "BLIND SPOT" COMING SOON TO RADIO AND VIDEO!!!
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