Blurbs
About me:
Who I'd like to meet:
CHÈRES PARTICIPANTES,
Quelle aventure extraordinaire! Ce concours nous a permis de rencontrer des femmes remarquables à travers tout le pays. Ce fut un privilège de voir toutes les photos de nos mégafans et de lire vos histoires. Nous tenons à vous remercier pour votre participation, votre passion, votre temps et votre superbe énergie!
Le 2 juin, les représentants de JACOB se sont réunis pour choisir les gagnantes du concours. Après des heures de délibération, nous sommes ravis de vous dévoiler les 12 ambassadrices de la marque JACOB.
FÉLICITATIONS À :
- AMÉLIE PICARD de Montréal, Québec
- CAITLIN HENDON de Vancouver, Colombie-Britannique
- CAROL MCLEAN de Toronto, Ontario
- CLARICE CHING de Toronto, Ontario
- JASMINE BAKER de Toronto, Ontario
- JOY GOLDMAN de Montréal, Québec
- JOANNE GORRY de Uxbridge, Ontario
- JENNIFER HOANG de Calgary, Alberta
- LISA NICOLE GRACE d’Edmonton, Alberta
- MARIJANA CUVALO de Toronto, Ontario
- MÉLINA COURCHESNE-BARTHE de l’Île-Dupas, Québec
- SARA PAQUET de Montréal, Québec
NOS 12 GAGNANTES DU CONCOURS RECEVRONT:
- Une carte-cadeau JACOB d’une valeur de 1 000 $ pour renouveler leur garde robe;
- L'eau parfumée et la crème pour le corps JACOB;
- Un abonnement d’un an au magazine ELLE Québec ou ELLE Canada;
- Un ensemble cadeau de produits Redken d'une valeur de 250 $;
- Un vol pour Montréal, gracieuseté d'Air Canada, pour visiter le siège social de JACOB et commenter la nouvelle collection;
- Deux nuitées douillettes à l'Hôtel W de Montréal et un traitement au Spa Away.
DEAR PARTICPANTS,
What an amazing journey! This contest has given us the opportunity to meet extraordinary women from across the country. Seeing all the pictures of our remarkable fans and reading the stories behind the faces allowed us to connect with our customers. We want to thank you for your participation, your passion, your time and great energy!
On June 2nd, JACOB representatives met to select the contest winners. After hours of deliberation, we are delighted to announce the 12 JACOB Brand Ambassadors.
CONGRATULATIONS TO:
- AMÉLIE PICARD from Montréal, Québec
- CAITLIN HENDON from Vancouver, BC
- CAROL MCLEAN from Toronto, Ontario
- CLARICE CHING from Toronto, Ontario
- JASMINE BAKER from Toronto, Ontario
- JOY GOLDMAN from Montréal, Québec
- JOANNE GORRY from Uxbridge, Ontario
- JENNIFER HOANG from Calgary, Alberta
- LISA NICOLE GRACE from Edmonton, Alberta
- MARIJANA CUVALO from Toronto, Ontario
- MÉLINA COURCHESNE-BARTHE from l’Île-Dupas, Québec
- SARA PAQUET from Montréal, Québec
OUR 12 WINNERS WILL EACH ENJOY:
- A $1000 JACOB gift card to update their wardrobe;
- JACOB Eau parfumée and body cream;
- A 1 year subscription to ELLE Canada magazine;
- A $250 gift basket of Redken products;
- An Air Canada flight to Montreal to visit JACOB’s head office and comment on the latest JACOB collections;
- A luxuriating 2 night stay at W Montréal including 1 spa treatment at W Hotel’s Away Spa.
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Comments
Jun 2 2009 10:01 PM
I Love to wear it & spread the style to all my friends & family!
As a twenty eight year old social worker in Montreal I am often around a lot of people. Between meeting people in the office, in their homes, or various hospitals and institutions around the city I tend to pick Jacob clothing as it has conservative and trendy young attire. After a long hard day at work I go home and get ready to go out with some friends for an enjoyable night on the town wearing a fun vibrant dress by Jacob. On the nights that I do not feel like going out, I stay in with my husband and get into my cozy Jacob bathrobe and socks, light a candle and enjoy a romantic evening at home.
I see myself as a trend setter and often my friends, colleagues, and family members are interested to know where I purchased my clothing and purchase the same Jacob clothes I wear. I am not hesitant to let them know that a lot of my key items in my closet are from Jacob but instead I am flattered when they purchase the same items I have. If I won $1000 towards Jacob clothing, I would give some of that money to my friends to purchase some key items that they love or need. In this difficult economic time, I feel it is important to take any opportunity to help someone. I would encourage the non-Jacob fans to come with me to Jacob and tell them that I will buy them something to start their love affair with Jacob as well! In my profession I am trained to help one person at a time so whether it is an outfit for work, some sexy lingerie, or a cute accessory I would not be able to turn down the opportunity of making someone else feel good one article of clothing at a time!
Not only does promoting Jacob clothing come naturally to me but I consider myself to be kind, outgoing and very sociable which is why I feel I can be the right choice as the Jacob Ambassador.
May 29 2009 2:59 AM
I already submitted my photo submission.
Although my photo submission speaks loud and clear for itself, I would like to add four short comments about the Jacob brand.
Diversity – My friend, who is colour blind, can select clothing at Jacob without having to worry about color coordination. Jacob makes shopping easy.
Less is more - Jacob’s clothing has a simple clean look with secret and unique cuts. Jacob makes mix and match easy.
Self-Esteem – Jacob clothing helps individuals show calmness and confidence during stressful situations. Jacob makes looking professional easy.
Additionally, I heart Jacob because it is a genuine Canadian brand, embraces the multiculturalism of Canada and is socially responsible.
Belinda
May 29 2009 2:34 PM
Here is an excerpt of my contest submission, a blog entry titled "Jordan-na Hearts Jacob."
"Don’t tell my boyfriend, but I love Jacob. It’s scandalous, I know, but Jacob keeps me well-dressed, looking great and ready to take on the world! We’ve known each other for awhile, since I was a wee girl and Jacob was a Jr. It’s been a steady relationship, surviving the different stages of my life. Jacob has been with me for job interviews, school, work, dates, concerts, even weddings! No matter how my style evolves, Jacob is always there to keep me modern, sleek and stylish in my own individual way ..."
Please visit my myspace and read the full story here: http://blogs.myspace.com/index.cfm?fuseaction=blog.view&friendId=11343059&blogId=491709619
Good luck to everyone!
May 29 2009 9:13 PM
La magie commence lorsque vous passez devant une boutique Jacob. Je ne peux m’empêcher de m’arrêter lorsque je passe devant une vitrine de boutique Jacob ! Et je commence à rêver…
Le magie continue avec le parfum d’ambiance envoûtant qui exalte dans toutes les boutiques Jacob, le décor moderne et chaleureux et un service à la clientèle accueillant et disponible.
Les vêtements sont chics, classes, élégants et féminins. Ils sont en même temps très confortables (et ceci est vraiment important). Ils peuvent être portés au bureau, mais aussi pour sortir et quels effets!
Mais aussi, dans mon cas, la coupe des vêtements correspond parfaitement aux lignes de mon corps.
Chaque année, de nouveaux modèles sont présentés pour toutes les occasions, toujours à la pointe des nouvelles tendances de la mode et le choix est très vaste, lequel pourrait correspondre aux goûts de toutes les femmes. Les tissus sont de qualité et demeurent impeccables, même après plusieurs lavages, ce qui est extrêmement importants lorsque l’on investit dans l’achat de vêtements. Sans oublier, les soldes très intéressants et récurrents.
Les vêtements Jacob représentent parfaitement la femme que je suis, moderne et classique, chic et simple, pratique et élégante, et décontractée à mes heures. Pour toutes ces raisons, je suis persuadée que je serai la parfaite ambassadrice de la marque Jacob !
Nezha Tedjini
May 29 2009 10:35 PM
I love Jacob clothes! They are great because their line is dedicated to not only dressy wear but to also work wear too (like pants, skirts, dresses, shirts, jackets). I enjoy wearing the Jacob casual dress wear too from their wide range of jeans, t-shirts, hoodies, and more! Jacob's cuts are simply classic! They have a bit of European flair and are perfect for work and or play! I bought my first work suit from them a few years ago, and I have continued through the years to buy sweaters, cute pants, and reasonably priced button down shirts for my business casual office. I find that also Jacob offers beautiful vibrant colors which go so well with my olive skin. Jacob clothes are comfortable, are of great quality, are stylish yet classic, and fit me well. The Jacob clothes
are well made with good materials and in modern cuts. The Jacob clothing line looks well not only on the young professinals but the more mature women too! I find Jacob clothes also very well priced considering the good quality of their fabrics and their sales are amazing when I shop at their store! I really feel I am getting my monies worth in buying these better quality pants, shirts, and dressy tops. Jacob clothes are flattering and sleek and fit so well. I will continue to be a loyal and faithful customer of this wonderful clothing name brand!
Jun 1 2009 1:57 AM
The first time I went into a Jacob store was 12 years ago. When I first passed the store, I immediately noticed the modeled mannequins in the display windows. They were dressed so elegantly and stylishly. Upon entering the store, I found that the staff was dressed the same way. I immediately wanted to try on the clothing. I saw many things that I wanted and I was excited to browse the store. I chose an armload of items to try on and happily made my way to a fitting room.
I was disappointed when all the pants that I had chosen did not fit me because of my petite size although the shirts fit me perfectly. I did not let that deter me – I was happy to be buying such nice shirts for such a good price! Luckily, a few years later Jacob introduced a petite size for their clothing. I was incredibly happy when I found out! Everything fits me now - the pants, dresses, and the shirts!
I have been in love with Jacob ever since that moment I first looked in the display windows. Jacob is the only brand that I feel and look sexy in. Twelve years later, I still wear Jacob clothes and they still fit like a dream and look fantastic.
Jun 1 2009 1:02 PM
When I was little, I wouldn’t be caught dead in a dress. As a teenager the only color I would wear was black. I’d searched for years in various stores for a style of clothing that would help me express myself as a unique modern women, but nothing seemed to suit my taste. I decided to try Jacob one day and since then, it is the only place I shop. Going there is like Christmas for me! In fact, every birthday and Christmas I ask for gift certificates to Jacob.
The Jacob story: The last time I went shopping at Jacob, I had a blast! The salesman had such a great personality! I told him that I needed a chic dress for my bachelorette party. The word ‘bachelorette’ seemed to make his eyes light up. He knew right away that I wanted to be the center of attention, and feel like a million bucks. He brought me the 5 prettiest dresses in the store. He and my fiancé immediately agreed on a silk, black and white bold print dress. He topped it off with a big black belt, told me to leave my black hair down and add a bracelet as my only accessory. Wow! He made me feel right at home, as though I was part of his family. The bachelorette party was a blast and everyone raved about my outfit. I’m so happy Jacob was there to help me out!
Pick Me: Now with my wedding coming up in less than a month, I can’t wait to see what summer outfits I can get at Jacob! How great would it be if Jacob could help me throw out all the old clothes in my closet and have a wardrobe full of my favorite clothes! I’m getting married soon, finishing school, beginning a new profession soon, and I want Jacob to be behind me all the way!
<a href="http://viewmorepics.myspace.com/index.cfm?fuseaction=viewImage&friendID=
Jun 2 2009 2:14 AM
I was first introduced to the JACOB brand in the late 1980s as a young girl through the JACOB Junior brand. A shopping trip to the mall with my mother always proved to be successful when we visited a JACOB store. Through the years, I witnessed the exciting evolution of the brand with the introduction of the JACOB Annexe, Lingerie and Connexion stores.
As a young teenage girl, through to my university years and first job, I was drawn to JACOB stores season after season. Always anxious to see the new collections, I looked to JACOB for its trendy styles, colours and affordable pieces.
Today, I am a young professional career-woman, and I am continuously attracted to JACOB for it's fashionable and classy styles, feminine details, perfect fit and finish, as well as the quality of the fabrics. JACOB not only offers affordability, but timeless styles that allow me to mix and match throughout the seasons, and have carried me from year to year.
I visit my local JACOB stores on a weekly basis. Known by sales staff as a "regular". Identified by family as a JACOB-holic. Friends needent ask upon admiring a new outfit where it came from, or what to buy me for birthdays or holidays - "A JACOB gift card will be perfect for Joanne!".
My wardrobe is completely filled with JACOB: from lingerie to loungewear from JACOB Lingerie, from weekend wear to office wear and evening dresses, through to belts, scarves, and accessories from JACOB and JACOB Connexion, my photo galleries demonstrate my loyalty and sheer VOLUME of my love of JACOB!
I would sincerely love to be selected as a JACOB Ambassador. As a long-time advocate of the brand, I am a young Canadian marketing professional who is enthusiastic about all-things JACOB. I would be honoured to offer my perspective and ideas as a spokesperson for the JACOB brand!
Please view my full submission at www.myspace.com/joannelovesjacob
May 28 2009 9:02 PM
Au fil des ans, des amitiés, des amours naissent et s’éteignent. Pour nous c’est différent. Dès le premier regard, Jacob et moi avons su que nous étions faits l’un pour l’autre. A l’époque je n’étais qu’une enfant, mais déjà il me faisait sentir comme une princesse. Puis vint l’adolescence; période charnière mais ô combien éprouvante. Alors que je me cherchais quelque peu, Jacob, lui, savait exactement ce dont j’avais besoin pour me faire sentir belle et bien dans ma peau. En me rendant tantôt coquette, tantôt décontractée, il m’a aidé à mener ce passage vers la vie adulte de manière simple mais raffinée.
Au fil des ans, il m’a aussi fait découvrir les dessous de la vie…Doux, soyeux, sexy, il me faisait rêver. Plus les jours passaient, plus Jacob devenait de plus en plus présent. Me vint ainsi le désir de passer mes journées entières avec lui, du lever au coucher.
Depuis ce temps, les saisons passent et ma satisfaction n’en démord pas. Je suis une femme fidèle et fière de l’être. Qui ne le serait pas : à son bras, je suis passée de la petite princesse à la reine qui fait tourner des têtes. Il me conduit du boulot au 5 à 7, sans rechigner et sait toujours quoi faire pour me faire sentir plus belle, plus chic, plus femme. Il me donne envie d’oser, tout en restant moi-même.
Récemment, il m’a même offert un parfum…quelle belle pensée! Désormais, en plus d’être une jeune professionnelle confiante, je dégage des effluves de douceur et de fraîcheur. Quelle sera la prochaine surprise…tout de même pas LA bague? D’ici là je me contenterai volontiers de bijoux, foulards et sacs à mains qui accessoirisent et s’harmonisent parfaitement à mes tenues.
*******
Merci Jacob d’être ce que tu es, à l’image de la femme ambitieuse et déterminée que je deviens. Merci de faire partie de mon quotidien depuis ces longues années, d’être à l’écoute de mes besoins et de me donner l’assurance nécessaire pour foncer. Avec toi
May 28 2009 7:43 PM
Je m’appelle Stéphanie Morin Et voici ma petite histoire.
M
on côté Jacob!
En fait ce n’est point un côté Jacob que je possède, c’est un Moi tout entier!
J’ai mille raison de vous décrire pourquoi je serais la meilleure ambassadrice Jacob. Tout d’abord, c’est ma marque de vêtements préféré. J’adore tout de Jacob. Je suis plus Jacob Connexion puisque je ne suis pas encore dans une période de ma vie où je porte Jacob (le classique). Je trouve tout ce dont j’ai besoin chez Jacob Connexion. Le linge est formidable. Les couleurs sont classiques c’est pourquoi je ne m’en lasse jamais. Le style est durable ainsi que la qualité. Jacob fait partie intégrante de ma vie. Il est partout. Malgré le fait qu’il n’y est aucun Jacob dans ma petite ville natale, Victoriaville, je suis toujours partante pour allez à Québec ou Montréal pour découvrir les nouvelles collections. Chaque fois que j’y vais-je trouve toujours. Et ce sont des coups de foudre chaque fois, pas seulement pour un vêtement, pour le magasin tout entier.
Voici quelque anecdote de mes aventures chez Jacob.
Je suis allée à Montréal le 10 avril 2009, où j’ai découvert se magnifique concours qui ne pouvais pas tomber mieux, et à peine entrée dans le mail j’ai dit à mon amie : « Il y a un Jacob proche car je le sens! » En effet, il y en avait un! Jacob sent tellement bon La boutique à une odeur particulière que j’aime tellement. À ce moment, j’ai fait découvrir les joies de Jacob à mon amie. Elle a aussitôt remarquée, ainsi que toute les vendeuses, que j’étais méga fa de Jacob. Je n’ai pas pu m’empêcher de repartir avec le magasin!
Vers la fin de 2008, j’ai aussi découvert Jacob Lingerie. Mais quelle merveille! J’ai beaucoup de difficulté à trouver des brassières qui me font, et que j’aime. Comme le destin fait bien les choses, j’ai exactement trouvé ce qu’il me fallait chez Jacob Lingerie. J’ai été surprise à que point j’étais satisfaite et confortable.
Le 18 mai 2009, c’est au Jacob Connex
May 28 2009 6:33 PM
I will make a fantastic Jacob ambassador because I represent every bilingual working woman who appreciates a classic fit and classic style at an affordable price.
http://www.myspace.com/isabelleforboutiquejacob
May 22 2009 3:36 AM
I recently wore a dress that I found at Jacob to one of our shows. It was a show that was booked at the last minute and I didn't have time to go to different stores and browse. I just had time to go to ONE store and I HAD to find something. The salesperson was very helpful and she showed me different outfits and I finally narrowed it down to a cute black dress and I dressed it up with a pearl necklace! People were telling me how much they liked it all night and I told them the story of how I didn't have time to shop and I had to run to Jacob to find something to wear!
I hope I am selected to be a Jacob ambassador because I LOVE fashion and would love to share my ideas with the Jacob team! After all, what more could a girl ask for than a company that offers stylish clothes for work and play!
May 16 2009 3:00 PM
May 16 2009 2:59 PM
May 14 2009 12:11 PM
May 19 2009 1:11 AM
Simple, confortable, pour tous les styles et porte-feuille, originalité dans chaque morceau, aucun détail n’est épargné. Coloré ou sobre, élégant ou casual, les vêtements et accessoires Jacob sont idéal pour les occasions spéciales ou pour le day-to-day. À la recherche du morceau parfait pour une rencontre d’affaire, un baptême, un party de Noël, un voyage dans le sud ou une tenue sexy pour son amoureux? Je trouve toujours. Pour moi, la boutique Jacob est bien plus qu’un simple magasin de vêtements, Jacob est mon allié depuis mes 12 ans. Il me fait sentir belle.
<a href="http://viewmorepics.myspace.com/index.cfm?fuseaction=viewImage&friendID=472083984&albumID=294612&imageID=1220861"; ti
May 20 2009 6:10 PM
Dire à quel point Jacob fait ressortir la féminité et la femme en moi!!
Je suis une jeune adulte qui a débuté une carrière depuis peu, et pour moi, Jacob est significatif dans cette transition. Il reflète mon passage vers ma nouvelle vie professionnelle.
Jacob a tout du style que je recherche pour m’accomplir : audacieux mais classique, élégant mais simpliste par ses couleurs, coupes, ses tissus… M’habiller en Jacob, me représente telle que je suis; une femme fière qui se respecte.
Il est impossible pour moi d’entrer dans une boutique Jacob sans en ressortir avec un morceau… à vrai dire, avec plusieurs morceaux!!! J’arrive à me déculpabiliser du montant de la facture en me disant qu’il s’agit de bons achats à long terme puisque l’on retrouve la qualité et la possibilité d’agencer ses trouvailles au fil des saisons.
J’adore Jacob pour tous ses atouts, mais particulièrement pour le côté femme fatale qu’il fait si bien ressortir en chacune de nous….
May 5 2009 1:33 AM
J:January to December I know I’m covered for smokin’ hot looks at totally manageable price points.
A:Adaptable clothes that let me mix and match to cover all the bases from client meetings, to hanging with my ladies, and allowing my dates to be more than happy to pay for dinner.
C:Compliments abound every time I’m out strutting my stuff in a JACOB ensemble, regardless of how late I was up catching up on my socializing, or burning the midnight oil at the office.
O:Originality always rings true in my final reveals, because JACOB’s fashions are trendy (but miraculously still manage to maintain serious longevity... so thanks for that!) and stylish, yet versatile enough to allow me to put my own special touches to anything I bring home.
B:Beautiful is how I feel every time I put on a JACOB outfit before heading out the door... It’s like Christmas in my closet almost every day!
For this, JACOB, I thank you. My bosses thank you. My clients thank you. My family thanks you. My friends thank you. And my prospective suitors thank you.
And thus ends the many reasons as to why I love JACOB, and how it shall continue to be my first stop when it’s time to shop. Because when I’m wearing JACOB, everything just seems... better.
May 5 2009 2:38 PM
From Connexion trendy sweats in high school/College, to dressing for success in Jacob suits and little black dresses in the workforce and most recently back to Connexion casuals as a new mother on a budget. Jacob has outfitted me in clothes that I’m able to express my self in throughout all the stages of my life. Now as a mother of a baby girl, I just wish Jacob Jr. were still around!
May 6 2009 7:08 PM
May 5 2009 6:51 PM
I am the next JACOB Ambassador!
My name is Renee and I am a 27 year old Elementary School Teacher. Many people think of the boardroom when they think professional, well I think classroom! A teacher is a professional and MUST dress like one. Gone are the days of the teacher who wears saggy stretch pants with an oversized 80's sweatshirt. I bring style to the classroom! I bring JACOB!
As a young, modern woman I want to portray a sophisticated, classy role model. After all, I am sculpting young minds and the women of the next generation. When I go to work I bring the confidence that only JACOB can make me feel! It is true, when you look good, you feel good and JACOB makes me feel amazing!
Not only do I take JACOB to work, but out on the town and to bed for a cosy nights sleep.
:)
Check out my photos and you will see what I'm all about!
LOVE LIFE, LOVE JACOB.
May 7 2009 12:34 PM
Nevertheless Jacob is one of my anchor stores. I can buy clothes off the rack other than length and the styles are exactly what I look for. I buy lingerie, dresses, pants, tops and even managed (without intending to) to purchase a great dress party dress for our Christmas company event – the sales people were so terrific, helping with size and constructive feedback.
As I travel for business (I went to India six times in the last twelve months) I love packing my Jacob clothes – if only my clothes could talk I wonder what they might say?! I already have 4 new outfits for my next trip to India in May so I am very excited – I run an 800 person operation in India and it turns out I am their reigning fashionista – it isn’t difficult trust me but it is fun to be known as that.
While it isn’t clear to me what age group Jacob targets, I think there is enough depth and breadth in the clothing line that my niece who is 25 and I (over 40) are able to buy different clothing for our respective bodies/jobs and really like the versatility to be able to buy both casual and business clothing.
My one suggestion would be to think about a petite clothing line as I think there is a market for the vertically challenged.
In a nutshell I love your line of clothing because:
1. Your clothes travels really well (they have been all over the world)
2. Your outfits make me feel like a million dollars however I don’t have to pay a million dollars to look sophisticated at work and trendy outside of work
3. I always receive multiple compliments on my Jacob outfits.
Please find included on MySpace - MyPhotos some Jacob clothing pics. I am really excited to be able to wear them both in India and
Apr 21 2009 5:33 AM
On 17th December 2006,my life changed . I had joined JACOB.
What had started out as a needs-based endeavor gradually turned into a
strong loyalty and passion for the brand.My first outfit, a light pink 3/4 sleeve turtleneck, 97%cotton, 3% elasthane, a wide black leather belt, and a wool capri with silk lining was a hit. Customers copied the entire outfit, and one exchanged her newly purchased belt with my slightly used one, for a better fit.
My friends, always ready for a reprimanding if anyone foolishly chose to call JACOB boring.Being the only one I knew who could trace a Jacob piece back to its exact month and year,and having no one to understand the obsession. Cleaning the Perfume/candle stand on my own to make it presentable.The dissapointment of missing the opportunity to meet the Mr Joey Basmaji on his annual visit. Dressing up retro in my JACOB LBD on my 22nd birthday. After all I’ve been through, I have learned one thing.
Nothing does sexy and modern for a size 7/8 as JACOB does.
Sehar Imran
22,Mississauga
Apr 30 2009 4:41 PM
What I appreciate most, is that I can feel beautiful, trendy and unique without going over my budget. Jacob allows me to express myself, and that is how I express my Jacob!
I make an inspiring Jacob Ambassador because I am a career woman, I am an aspiring artist, I am a loyal friend and wife, I am an animal lover, and I am a unique, passionate individual. I can relate to so many other women out there trying to find a place in this world, and wanting to look great while doing it!
~*Jacob Ambassador - Edmonton, AB*~
Lisa Nicole Grace
www.lisanicolegrace.com
www.myspace.com/lisanicolegrace
May 4 2009 4:55 PM
Je suis fan des vêtements Jacob depuis que j'ai commencé à m'intéresser à la mode, c'est-à-dire depuis mon arrivée au secondaire.
Et j'irais même jusqu'à dire que c'est à travers cette marque que j'ai commencé à affirmer ma personnalité tout en prenant part à un phénomène social. C'était l'époque des sacs poche à gros cordon tressé que l'on portaient à l'épaule. Certaines filles en avaient ''no-name'', mais les plus beaux, les plus ''hots'' étaient définitivement ceux qui arboraient le logo Jacob. Il y en avait de toutes les couleurs et c'était justement ce choix qui nous permettait de nous distinguer, tout en vivant la fierté de faire partie de la gang. Je me souviens aussi de nombreuses virées de magasinage au défunt centre commercial Les Terrasses, rue Ste-Catherine, dont la visite chez Jacob était la destination principale. Tous ces vêtements que nous avons acheté avec nos économies de jeunes gardiennes et ces échanges entre copines de débardeurs, de polos, de foulards, de mini-jupes qui nous faisaient bénéficier d'une plus grande garde-robe ! Ce que nous avons aimé nous habiller à vos couleurs ! Outre mon sac Jacob, mon vêtement fétiche à vie reste ce pantalon bleu, blanc, rouge taggé d'un visage d'un marin. J'avais 14 ans et je me trouvais tellement cool !
Devenue collégiale, toujours aussi fan de la boutique, j'y ai travaillé afin de profiter des rabais que mon statut d'employée me procurait. En fait, j'étais tellement vendue au branding Jacob que j'envisageais même d'en emprunter le nom pour l'offrir à mon premier enfant ! Aujourd'hui, j'ai une fille et un fils (que je n'ai pas nommé Jacob, cela dit !) et je suis ravie que depuis, un Jacob junior soit apparu. J'y fait régulièrement des razzias pour mes petits, avant d'aller me gâter de l'autre côté !