Brand-O was born in East LA and raised in the San Gabriel Valley, he is third generation Mexican-American. This Chicano always had a passion for rocking the mic. As a kid he would announce little league baseball games instead of playing ball and in high school he would do morning announcements over the hallway speakers. After high school he attended Rio Hondo College a.k.a. “Harvard on the Hill” where he took some broadcasting and journalism classes. In need of money, he took some time off from school and started working full time. After a couple of years he decided to enroll in a radio/production trade school where he hosted his own Internet radio show!
Brand-O got his first taste of working at a real radio station in 2007 when he started interning at KXOL in Los Angeles with Raq-C and DJ Eddie One. He was determined to learn everything he could. He would answer phones, do voiceover's, production, and also learned how to operate the computer system that plays the music. Some people thought he was crazy working for free, but he loved what he was doing! All his hard work and
dedication would soon pay off!
Four months later he got hired as a music board operator and then soon became an On Air Personality making him one of the few to be able to rock the mic in LA in such a short amount of time! “I feel very blessed and grateful to be able to do what I love in my hometown”. You can listen to Brand-O, weekends on Latino 96.3fm. Comment him anytime for shout outz or song request!!!
