I started my own business, in 1999, specifically to sell royalty free Stock photography online. Having designed, maintained and marketed my employer's web site for nearly five years at that point, creating a site for my own work was relatively easy.
I learned early on the benefits of showing up in the organic search engine results, and I continue to spend many hours each week keeping up on the constantly changing "landscape" of search marketing.
My pet peeve is AdSense "spam" sites. As a searcher, I am tired of ending up on a page nearly identical to the search results I just left. It is a waste of my time. And as a marketer, well, that rant is better left for the blog...