With his playful spirit and knack of feeding an insatiable audience, Dean Cherny has been seducing crowds from every corner of the globe for more than 18 years from the packed beaches of Barcelona to the lush hill-tops of Bali, the thundering clubs of Ibiza to the frenetic shores of Mykonos.

Back in his beloved hometown of Melbourne, he is a stalwart in the House scene commanding the dancefloors of our most notorious events whether that means steering the 20,000 strong force of Summadayze revellers, or containing the heat at ultra-sexy private parties and launches, including album releases for both Kylie and Dannii Minogue.

Sharing the decks with some of the industry giants like Frankie Knuckles, Jeremy Healy, DJ Sneak, Boy George, Deep Dish and Basement Jaxx, Dean has played his part in engineering some of the biggest listed events on the scene, including Gatecrasher, Red Raw, Two Tribes, Slinky and Respect is Burning supporting Dimitri From Paris, Roger Sanchez and Derrick Carter.

Dean was recently handpicked by George Michael and his management for the coveted support spot on his national tour.

More recently, Dean has been focusing on various projects. In 2003 he formed Dirty Laundry with long time friend JJ Styles. They form the nucleus of this hip-house music machine - comprised of two DJs (Dean & JJ) vocalists Lee Lee and Pete Olsen, MC Matthew Charles, Cisco on percussion and Stevie Richards on sax.

Now in the final stages of production, Dirty Laundry’s eagerly awaited first studio album is due for release in 2009. The boys have teamed up with some of Australia’s most talented producers, including Timothy Dudfield (Mr Timothy) and Andy J (Sgt Slick) to craft a mix of funk infused, disco spiked electro pop.

Disco Infected, their debut single, peaked at No.10 on the ARIA Club Chart in August 2008. Now Dirty Laundry is releasing their second single, Hate Me, along with a world-class music video that showcases the bands sublime performance skills. With Hate Me about to hit the small screen – rest assured Dirty Laundry is about to go large.

And where music meets fashion, Dean Cherny is at the centre. As music director for both Melbourne and Sydney fashion weeks, he works closely with the country's top designers and stylists to light up the runway and put the kick into the catwalk with handpicked tunes that leave the toughest crowds electrified and aching for more.

Dean is influencing a subtle shift in the minds of the masses too with exclusive rights over the music flooding into the stores of over 2,500 fashion retailers nationally. In fact, his enterprise Marketing Melodies is thriving after 17 years without serious rival from competition. And with his long-standing weekly spot on KISSFM, Deans show Dawn Service (formerly Morning Glory) have earned him a cult following and a strong position in the affection of Melbourne's more discerning musical judges.

Dean's CD compilations include:- 'Redhead: A Decade of Dance', the Large CD, 'Sticky Flavours' and two volumes of 'Circulate: The Best Club Tracks Going Round'.