MySpace a place for friends

Launched during the month of January 2007 Desi-box was the brain-child of two connoisseurs of British Asian music who wanted to help the Asian music scene grow and made more accessible. Bit by bit, learning as they went along, gaining popularity with artists and viewers alike by the end of 2007 they had amassed 50 million visitors. Not bad for two northern based lads. The site is also is ran completely out of our own pockets and not for any profit any penny we get for the site is put back into the site. THE BEGINNING Google, Microsoft and Apple were all co-founded by two people. If this is any indication then success preferably begins in pairs which can only bode well for the future of Desi-Box. Well as they say two heads are better than one and the two heads behind Desi-box? Two friends by the names Haroon and Suley. The idea was planted when both wanting to do something "for the love of music" contacted his pal Prithpal from VIP records to see if how he could help the dying industry. Haroon was offered a post as a reviewer which he turned down wanting to do something new and exciting. To this Prithpal suggested starting up a new Asian music website and even though there were already sites which dealt with Asian music this did not deter Haroon from pursuing the idea. He promptly contacted and pitched this idea to his friend Suley which to his reluctance also had the same idea. So with the help of Suley’s designing skills, Awesome and Adzo’s musical know-how and Haroon’s love for the music Desi-Box was born. THE SITE From the outset Haroon and Suley decided to do their own thing. At that particular point most sites were streaming videos from Youtube and didn’t offer any free downloads. So Desi-Box went about providing High Quality Videos from its own network but also obtaining from artists promotional and free tracks they would be happy to let users download. Not only did this help Desi-Box it also began a new narrow against piracy. Desi-Box started with the promotion of existing artists but soon decided to give a platform for new and upcoming ones as well. The treatment they give to new artists is the same as to existing artists; they see no difference and believe in promotion of all exciting talent. Take for example their Eid feature this year, which generated 75 000 hits on the day, where they decided to launch two new Singaporean Asian artists called Lady Kash and Krissy. Not only did they push them on Desi-Box, sending out their name to 70 000 on their mailing list but also got them featured on other popular websites. Coupled with a full page feature on Eastern Eye and exposure of their track on the radio, Desi-Box look to leave no stones unturned. It is this dedication to their work that has allowed Desi-Box to flourish in such a short space of time. Apart from their goal of promoting new artists Desi-Box have also been approached, worked extensively and promoted such artists and labels such as Rishi Rich Productions, 4Play, Envy Records, Khiza, Shekie and Sham, Metz and Trix, Bonafide, DJ H and DJ Rag’s and many more. Raising and increasing exposure of artists has always been the main aim of the Desi-Box team and they have taken up novel approaches to garner interest. One such successful scheme has been the splash page which appears before you are directed to the homepage allowing sudden impact for an artist’s new release. Desi-Box has not been shy in optimizing its coverage to an ever growing digital fan-base. Instead of Asian music fans visiting the site for all the latest news, Desi-Box brings all of this to the users by keeping fans up-to-date through social networking sites MySpace and Facebook. Not only does this bring all likeminded Asian music fans together it also allows for better promotion of new artists. Desi-Box's ever growing thirst to cater for its fans means that everything that they do is of the highest quality. In this case Desi-Box offers all the latest music videos and even the making of music videos in high-definition or in the highest quality available. They also have one of the most extensive catalogues of British Asian music videos available on their YouTube channel. The popularity of their YouTube channel is such that in one week it ranked number 23 for the most visited channel in the U.K, crowning it the most popular Asian channel on YouTube. Not only do Desi-Box provide latest music videos but also run special videos such as "AGDV", a behind the scenes on the life of AG Dollar, allowing the gap between artists and fans to grow even closer. Other fan oriented features that Desi-Box have provided include competitions, giving away the chance to win signed copies of albums, T-shirts and posters by popular artists including Jay Sean and Shekie and Sham. A unique competition organised by Desi-Box gave 10 winners the chance to meet H-Dhami. Apart from this, Desi-Box also allows users to download underground albums, remixes, singles and the works of unsigned artists. Keeping users in touch with the latest news from the music scene and providing in-depth press releases has also been a focal point of Desi-Box. What's more Desi-Box provide release dates of upcoming albums, allowing users to buy the album from the site, as well as offering users the chance to sample tracks and view the cover and track listing from upcoming albums. Other news features include behind the scenes of upcoming music videos and interviews with established and upcoming artists, having successfully interviewed artists such as Jay Sean and Shekie and Sham. Outside of the digital domain, Desi-Box has teamed up with Eastern Eye to provide the newspaper with profiles on up-coming artists to help with there exposure to new talent scouts and labels.

So you’re wondering how to get yourself or your label etc promoted through Desi-Box.com. Well you have come to the right place! At Desi-Box we aim to promote artist's and labels or whatever you do to the world of Desi music fans world wide. Not only do we promote your material we also keep your fans informed on what’s to come. So why Desi-Box? Well not only are we one of the few sites that don’t have any google etc ads we also we stay committed to you so you can work on doing the stuff you do best. Desi-Box also streams from its own servers so do not need to rely on youtube etc which can be painful. To top it off all our media promotion is FREE we don’t charge you to promote. We have 2 levels of promotion EMAIL: Haroon@desi-box.com