Desmond “Dez I” Boyd
Persistent, determined, and focus are words that describe this Jamaican “griot” (story-teller) and extra-ordinary artist, Desmond “Dez I” Boyd. It was made remarkably clear as he confidently stated his purpose in the year 1999 at the Tastee Contest finals “mi nah stop ‘til mi get di trophy!” What judge could resist that kind of determination… it was no surprise when he was declared the winner of the Tastee’s final in 1999.
It is this kind of true grit Desmond is applying in taking his career to another level along with planning and execution strategies developed by his management team at New Creation Management a unit of the Atlanta, Georgia based Sterling Communications Group, Inc.
It all started for Boyd in church, at the tender age of four (4). He was very active in the youth choir at the church he attended in the district of his birth Harmons, Manchester on the paradise island of Jamaica.
As he grew older, Dez I’s love affair with music never ceased. He has performed on numerous community events, boosting his confidence, until he finally took on the challenges of top talent contest series such as; the Popular Song Competition where he was a finalist and the long running Tastee Talent Contest. Desmond’s first Tastee’s effort took him to the semi-finals…but that didn’t deter, he never stopped until he won the coveted trophy. After copping the grand finals title in Jamaica, Boyd went on to capture third (3rd) place in the Tastee UK Talent Competition 2000, and also walked away with the Best Original Lyrics prize.
Wanting to launch mainstream in the music business Desmond Boyd a/k/a Dez I worked with producer Courtney Murray, but “things were kind of slow”. Being a good friend Murray pointed out to him that if he saw “a better opportunity” he should “take it.” Boyd did just that. He called his childhood pal Sherwin Sterling, CEO of the Atlanta Georgia based label New Creation Records, Inc. and expressed his need of entering the music fraternity. His friend advised him to send a demo. Dez I, not one to miss an opportunity quickly complied…the rest is history, where Dez I and New Creation Records are concerned.
Boyd is gearing up for the release of a few singles from his catalogue of future hits. His Popular Song Competition entry “Economic Revolution” and smash hit “Shake Up Yuh Natty” (a collaboration with label mate Phillip “Jah Phil” Watkiss), the video-clip for which is receiving good rotations on the local community cable channels island-wide.
Not one to rest on his laurels DEZ-I stays busy recording and recently completed two (2) classic songs “Seek Jah First” and “Senorita” for acclaimed producer Daddy Fras’ (formerly known as Piper) Timeless Records. Desmond is focused with intensity on completing his album on schedule and is applying the discipline and principle necessary to achieve such a feat. He has graced many a stages both local and international since he impacted the scene. Among some of the places he has performed are the Bahamas Islands, USA and United Kingdom. He is Now gearing up for a USA Promo Tour to supporting his album "Thanks for life" release, Dez-I is now accepting any performance dates in & out side of Jamaica and the Caribbean.
As far as he is concerned DEZ-I wants to use his talent to keep the positive vibes flowing. “Real People” (produced by industry veteran Mikey Bennett) is a perfect example “when yuh find yuhself ina influential position, use it to make some conscious decision, no race, no class, no creed nor religion, jus’ the real people mission we de pon…” Dez I’s long anticipated Debut album Give Thanks For Life and the Dry-Ice Various Artist (Dez I and more) Compilation coming soon on New Creation Records!
“There are two (2) kinds of artists, ordinary and extra-ordinary…there’s nothing artistically ordinary ‘about Dez I.” For more details on this story telling “extra-ordinary” Jamaican Reggae/Dancehall artist,
please visit
www.newcreationrecords.com or contact
New Creation Management a unit of Sterling Communications Group, Inc.
P. O. Box 975 Lithonia, Georgia.
Telephone: (770) 484-1506
Fax: (770) 484-1527
E-mail: smcginc@yahoo.com
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