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It is known that creativity is at the heart of the human mind. Without it, we would be robots living in a mechanical world. Creativity dates as far back as humans have existed, beginning with communication in the form of symbols. Then, music came in the form of sound. Music being the universal language of life can not be translated into the language of words, but it can communicate a message that expresses thoughts and ideas in the form of sound that leaves a lasting affect on the human spirit.

That’s why D.J. Luis Ojeda is unique in his own essence in the sense that his d.j. sets are structured musically, he mixes harmonically, and he is passionate about his performances that he leaves a lasting affect on his audiences.

Luis Ojeda got into the El Paso electronic music scene in the summer of ’95. The scene was at its peak with local promoters organizing events on a weekly basis in abandoned warehouses, saloons, and already established club venues. It wasn't until 1996 that he decided he wanted to learn how to mix records. He taught himself how to spin which took a lot of dedication, passion, and the understanding of musical structures.

If you listen to his D.J. sets attentively, you'll notice that he mixes harmonically, one of many features that takes time to achieve. When it comes to his style of music, he likes Electro/Tech/Progressive House.

Luis Ojeda has spun in various venues in El Paso, Tx. and Cd. Juarez, Mex. He as 6 years experience spinning professionally. He has also organized events on a local level to gain the experience of what it takes to work inside the music industry.

As an entrepreneur, he has started his own company called, New Heights Entertainment, which is an indie record label andD.J. booking company. Luis Ojeda is independent, self educated in the field of business, and is dedicated to provide the best performances a D.J. can offer.

Promoters and D.J.'s have been organizing events for 15 years here in El Paso, bringing major influences from the music industry, such as, D.J.’s from Global Underground, Nubreed, Balance Booking Agency, and major record label CrossTown Rebels. Audiences from this town have been big supporters of electronic music, keeping abreast on all the latest news, trends, and musical artists that it's becoming an epidemic.

So, as you can imagine, as the electronic music scene in El Paso gets stronger, so do it’s local D.J’s, keeping up with major influences, new technologies, and new states of creativity that shape the foundation of electronic music. Be on the look out for future performances and musical talents of Luis Ojeda, he's sure to impress!