Essential Info:
DJ Name: DJ K (The Urban Gospel Music Ministry of DJ K)
Real Name: Kelechi Amadi
Musical Genres: R’N’B, Hip-Hop, Reggae Dancehall/Bashment, African/HiLife, Soca/Calypso, House, UK Garage/Grime
Playlist - Gospel/Secular Ratio: 100% Gospel
Been a DJ since: 2002
Web Site: http://www.dj-k.com
Email: kelechi@dj-k.com
Address: PO Box 51467, London N17 9XD, United Kingdom
Interesting fact: For some unexplained reason DJ K always wears white whilst ministering on the decks.
Biography
The scripture states that a ‘man’s gift makes room for him’, so with this truth, Kelechi “DJ K” Amadi used his love for the Gospel to spread the message of hope, redemption and peace to a lost generation via his dee-jaying and marketing skills. Having given his life to Christ in 1998, DJ K was keen to share his new faith with his peers, and as an avid music fan, the Spirit led him to discover alternative, uplifting and positive urban/street Gospel styles. Thus in June 2002, he purchased his first DJ decks, and by that summer; he had the opportunity to minister in music at a friend’s birthday party.
Inspired by fashion, the trends of the streets and the power of brands, it was inevitable that the concepts and theories that underpin design and marketing became the vehicle by which Kelechi established an award winning business amadidesign. Set up in 1999, his clients range from the private, public, community and charity sector, to Christian churches and organisations. Utilising his graphic, web and business acumen, Kelechi applied his knowledge to packaging and selling the Good News through Gospel music, to an audience that could relate to today’s more urban, Hip Hop culture. This led to the development and launch of ‘Throw Ya Hands Up (TYHU)’ (in December 2002), North London’s longest running Gospel youth event. Reputable artists such as FourKornez, Green Jade, Prodigal Son, GKReal and Ekklesia have performed to crowds of over 300 young people.
With the success of THYU, came invitations to evangelise, thus Kelechi’s outreach ministry began. Opportunities to work in schools, give talks, lead the youth department at his home church (London Miracle Center), and partner with Soul in the City became common practices. This all culminated with the release of his first mix CD, entitled; ‘Word on the Streets’ (Volume 1).
DJ-K has been blessed to be a resident DJ at a number of well-established clubs. After meeting Lee ‘Grantly’ Grant in May 2003, he was offered an apprenticeship on Fusion Radio, which resulted in playing at Str8up @ The Click Club. Kelechi was also commissioned to build and design www.str8up.co.uk, which is now the UK’s fastest growing online Gospel music and lifestyle magazine, with over 50,000 unique visitors, 2 million hits and over 2,000 subscribers to the monthly e-newsletter. In April 2004, Kross Kulture @ Eros was birthed; again Kelechi was instrumental in marketing this alternative youth jam to young Christians and non-believers, held at the largest club venue in North London. In August 2005, his ministry soared to another level; whereby he coordinated and staged the first 2-day Christian youth convention at LMC in Tottenham, Dare to Be Different. The event set precedence, with DJ K’s skills being sought nationwide. ‘The Power Behind the Music’ (mix CD 'Word on the Street' - Volume 2), released the same month, has been a phenomenal success; the demand is unrivalled, with churches, radio stations and DJs requesting the CD in vast numbers.
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