L. I. F. E.
Latinos In Full Effect
PRODUCTION
LUIS D. ORTEGA
FOUNDER & PRESIDENT
Profile
SINGER, MUSIC PRODUCTION, MANAGEMENT, PROMOTION, AND D.J.
Experience
D.J. - 1990 - 200?
Started D.Jaying at the age of 15, spinning freestyle, house, hip-hop, and r&b. Years later
got into salsa, merengue, batchata, and reggaeton music.
Played in endless house parties, birthdays, weddings, graduations, festivals, clubs, special events etc...
Played all over the Tri State area and clubs such as;
* MI KASA NIGHT CLUB
* PALADIUM
* 8TH. FLOOR
* LAS PALMERAS
* Z- BAR
SINGER/MUSIC PRODUCTION - 1992 - 200?
Started a group called L.I.F.E. (Latinos In Full Effect) singing a mix of freestlye, hip-hop, rap,
and r&b.
Performed in various showcases such as;
* Show Your Stuff talent show in Wilmington De.
* Hispanic Festival in Wilmington De. (1992- 2007)
* Sumi Entertainment in New York N.Y.
* Black Music Expo in Philadelphia P.A.
* Marian Theater in Philadelphia P.A.
* Super Saturday in Atlantic City N.J.
* Las Vegas night club in Philadelphia P.A.
* Opened up for Lil Suzy in N.J.
* Opened up for Coro in Philadelphia P.A.
* Opened up for FuShnickens in Maryland
* Opened up for Ice Dog from Tuff crew in Philadelphia P.A.
Group was presented to;
* Sylvia Rhone, CEO- Eastwest-Records
* Vivian Scott, Vice President- Sony Music
* Kenny Gamble. CEO-Philadelphia International Records
* Alan Ruben, EMI Records
* Frank Giavonti, rep. Libra-Capitol Records
Group was offered an album deal from Capitol Records. Deal fell through because of poor management at the time.
Group fell apart and I, Luis D. Ortega creator of L.I.F.E. decided to go on my own.
I put on my own single called I WANNA KNOW.
The single sold out in De., N.Y., and P.A.
MANAGEMENT/PROMOTION/PRODUCTION - 2002 - 200?
I started my own production called L.I.F.E. PRODUCTION
Produced many local artists
Produced AJ Melendez’s from Amercan Junior finalist first single called WHAT WOULD IT TAKE
Managing a reggaeton group called Lyri-Clan with great success traveling the east coast and Puerto Rico
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