|
Despite recurrent misconception, Elektralux have very little to do with kitchen appliances, fridges or washing machines. They do, however, have a great deal to do with awesome electronic pop music. No warranty required.
West-country pop-steppers Elektralux combine the front-room production dreams of Martin Badder and David Power. The duo, who met almost twenty years ago, were founding members of rock actCountermine, where the boys excelled at their live craft (keyboards and drums respectively), toured internationally and recorded extensively over the course of five years. When a large independent label failed to release their debut album, through frustration and hunger for commercial success, the boys graciously went-it-alone. This time with an open mind, keener ear, thicker skin...and a tidy recording advance. So back to normality... This wasn't all bad. Badder and Power settled in the quaint urban bohemia of the Georgian city of Bath, their native home. It was here that the twosome's interaction with a bustling and amiably nucleated music scene began to positively engorge their creativity. It was 2005. A good few years before the resurgent electro-pop ‘chicks with synths' dynasty we are currently enduring. Inevitable perhaps, in that the generation of musicians that have come to fruition were brought up on everything from the robotic nudity of Kraftwerk to the subversive goth-chic of Depeche Mode, but Elektralux articulated these stylistic authorities, almost alien to the genre's imminent absolution. Out of passion, not strategy. Co-incidence prevails. It was then, no doubt over a few ciders, that Badder/Power revealed their electronic instrumental arrangements to their musical peers. Before-long, Nik Walker, rock vocalist with Small Town Paranoia, and Erl Grey, master of ceremonies in west-country Hip Hop crewAdopted Monkey, donned the cans and an expensive condenser mike in Moles Studio in Bath with producer/engineer Bruno Ellingham. Man-about-town and guitar guru Damian Simescompleted an aesthetic already spiralling faster than one of those kitchen appliance manufacturers' spin-driers towards completion. The resultant sound was neither rap nor rock. In fact, nothing like it. Their coalesced expertise gave birth to something sharper. Elektraluxwere suddenly a group as collectively well knowledge in the rhythm and timbre of urban dance, as it was slick electronic programming. Not to mention a polished pop narrative and immediacy that makes Mike Skinner look like a six-year-old choirboy. Management
pbmanagement.co.uk
|
Online Now!
