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EL PREZ x HIPHOP OFFICIAL

El Prez- Born in the ‘80s in Los Angeles, California, El Prez has experienced everything from the devastating ‘92 LA Riots, to growing up with mixed heritage in South Central LA. An ardent fan of Rap music from an early age, El Prez credits artists such as LL Cool J and Run-DMC for his interest in the field which led him to pursue a career as a Rap artist by the time he graduated from high school. By the time he entered college, he quickly gained the attention of fellow students selling over 2,000 copies of his first solo project out of his backpack and later became the first unsigned artist to perform in concert at Cal State University of Northridge.

As part of the resurgent hip hop scene bubbling in LA recently, El Prez describes his style as, “part Pharcyde, and part Chuck D, with a dose of 91’ Ice Cube thrown in. Basically I’m Hip Hop from 88’ to 93’ being found in a time capsule by people in the year 3000.” Definitely Back-to-the-Future but never retro, El Prez’s lyrics captivate the listener with out of this world references to everything from Kobe Bryant’s jersey number to 80’s TV show “MacGyver” in his rhymes about everyday life in the City of Angels.

Since starting out, El Prez has generated widespread buzz and respect from fans, media, and industry executives alike because of his aggressive stage show and the release of his music videos, “Uaintuponthis!” with fellow Inglewood residents Thurzday and Y-O of U-N-I, and "It is what it is" featuring DNEZ. The tremendous response has led to worldwide coverage throughout the Internet and almost 50,000 downloads of his projects, “Prezanomics”, "The Daily Show", and "Perfect Strangers" since their various releases throughout 2008. El Prez has collaborated and/or shared the stage with noted artists such as Fashawn, Teedra Moses, Glasses Malone, Wale, Little Brother, Diz Gibran, Pacific Division, Blu, Bad Lucc, U-N-I, Donny Goines, Tanya Morgan, TiRon and others out of the revitalized LA hip hop scene.

The Internet has been a worthy medium for El Prez and serves as a base where DJ's to avid music listeners can enjoy his music and videos worldwide and lend tremendous support to his movement. Thruought the Internet, El Prez has been hand picked as one of Hip Hop Official's Artist's of the Week, URB Magazine's Next 1000 artists to watch for in 2008, and has garnered reviews and interviews from Okaplayer.com, Nahright.com, HipHopDX.com, 2dopeboyz.com, theSmokingSection.net, illroots.com, mycypher.com, Scheme Magazine, Jenesis Magazine, and Substream magazine amongst others. Recently, El Prez has enjoyed success as one of BET's "13 Must Have Mixtapes of 2009" for his contributions to production duo LAUSD's "Curly Tops & Nautica Jackets", and as part of IM-King clothing's Fall/Winter 2009 Lookbook.

El Prez represents Change; and “change” is good, whether it’s running a country, or having something to nod your head to in the whip. So take that bs out of your iPod and make a “change” to El Prez! Next Up on the menu is "Animal Style!", dropping August 2009.

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