THE DREAM BEGINS LIKE THIS...
Esoterik was conceived in December of 2006 by Stacey Nichols and Mike Allard, two college students from Colorado. Esoterik is the product of diligence, creative persistence, and an ability to tend unfailingly and unflinchingly towards a goal. It is the result of the human soul on fire. Esoterik (Adj.): understood by and meant for only the select few; belonging to an inner circle. The culture of the Esoterik brand is based on foundations that will prevent mediocrity. These foundations are derived from the beliefs and conduct of our personal lives. We embrace the fact that life is short and we refuse to have an average mind set or style of living.
Esoterik is driven by inspiration...
These inspirations are articulated in Esoterik’s mission: to fuse concepts/styles together which are normally seen as un-related or contradictory to one another. We are going to compliment the haute with hott. Our inspirations come in the form of modern architecture, contemporary design, music, people, places, and most of all, time. It is life’s most precious luxury. Time is our catalyst; it is what fuels us. Nothing is more motivating than knowing that you cannot get back any moment of time passed.
FUTURE...
As of right now we are just scratching the surface. Esoterik is not destined for the same somber road as so many start-ups before it. Esoterik is a chameleon, in a constant state of evolution and adaptation. Esoterik’s line will be ever-changing and expanding. We will soon be offering dressy sports coats for guys that are going to set a new precedent for aesthetically wicked clothes. We also plan on liberating you from your mundane, “lets play it safe” jeans. We will be offering jeans that will shatter your perceptions of bleeding-edge fashion. These jeans will look like victims of collateral damage, as if shrapnel from a hand grenade has ruthlessly decimated a once “good” pair of jeans. Dye and bleach will torment the fibers into a proper interpretation of haute.
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