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Once in a great while, the world is afforded with a powerful, soulful and unique voice of the people. The ever-so-talented songstress Etana "The Strong One" has emerged as this entity, representing one of Reggae music's newest faces. Boasting a flawless soul-soaked voice, in just a few years, Etana has captivated and inspired legions of diehard fans. In addition to wooing listeners with her rich honey-laced vocals, Etana also proudly dons the hat of songwriter. The singer has boldly struck a cord with the masses, winning the hearts of people one song at a time.
Etana's craft of developing Reggae music masterpieces spans beyond just a means of entertainment. Consistently, Etana addresses pressing issues in her music. And just like the "The Strong One" translation of her name, Etana's messages are a force to be reckoned with. Crooning of oppression and injustices against all people, Etana never fails to motivate and inspire her audience. Although Etana's music is often billed as "Roots Reggae," her style undeniably transcend music genre and is also infused with hints of Jazz and R&B.
Born Shauna McKenzie in August Town, Jamaica, Etana shined as the only girl amongst a mostly male family. From early on, Etana thrived for making music. Attending school in Jamaica until roughly 1992 and moving to Florida, education was always of great importance to the songstress. While attending college to pursue a Nursing Degree, "The Strong One's" passion for music peaked. She was especially interested in an innovative blend of music genre that she grew up on. Etana credits a wealth of artists for influencing her love of music, ranging from Reggae stars Bob Marley, Marcia Griffiths and Sizzla Kalongi to R&B crooners like Whitney Houston, Lauren Hill and Jill Scott, among others.
Before her solo debut, Etana took on many gigs. She landed a slot in the girl group "GIFT," which was a brainchild of Universal Records. As fate has it, Etana did not enjoy dressing in provocative attire to fit the direction of the "GIFT" or better yet every girl group in the new millenium. And because of this, after putting in a little time, Etana walked away from the group and took on entrepeneurship when returning to Jamaica. But music was still Etana's calling. In 2005, she landed a stint as a backup singer for Richie Spice after mesmerizing the Fifth Element crew with her explosive vocals.
Richie Spice, who was a hot commodity in the American and European markets, exposed Etana to the world. One eventful day, Etana crafted what became the hit single "Wrong Address" with members of Richie Spice's band. "In my heart, I always knew that a solo career was in my future,” says Etana when reflecting on her path. “I needed to deliver music that was straight from the heart, straight from the soul and straight from the people.”
It was in 2006 when the massive were formally introduced to Etana. That year, the groundbreaking single “Wrong Address” thrust Etana into the radar of the mostly dancehall Reggae music arena. “Wrong Address,” a thought-evoking and spirited single, brought a riveting fusion of Jazz and Reggae to the airwaves. The song received an overwhelming reception from Reggae music fans – resulting in heavy radio rotation in Jamaica and through out the Caribbean. Notably, “Wrong Address” peaked at 1 on a number of Reggae music charts.
Basking in the success of this first single, Etana delivered another major hit, “Roots.” The powerful hook “You can’t water down and dilute” catapulted “Roots” to instant popularity. Truly, “Roots” became an anthem among Reggae music fans. With impeccable influences of African music, foundation Reggae and eloquent Jamaican patois, Etana had another gem on her hands. The videos for these first singles were also received well. Etana continued to exceed expectations with her music releases. Songs like “Warrior Love,” “I am not Afraid,” “Blessings” (ft. Alborosie), “Free” and countless others are just a snippet of Etana’s catalogue, which has steadily strengthened her position in Reggae music.
Driven for success, Etana took pride in delivering groundbreaking Reggae music. Her musical efforts were centralized on her 2008 smash debut album and namesake “The Strong One” on VP Records. With loads of dynamic music, fans and critics adored “The Strong One” so much so that the album and Etana took
home numerous coveted awards over the past couple of years. In 2009 alone, Etana copped the “Album of the Year” award at the International Reggae and World Music Awards (IRAWMA) in New York for her debut effort and at the Excellence in Music and Entertainment Awards (EMA), among numerous other accolades.
Etana has been afforded with extensive visibility in 2009, performing in locales throughout the world, including an impressive performance at the Johannesburg 2009 Arts Alive Festival in Johannesburg, South Africa. Notably, for this performance, the soulful songstress was handpicked by the governments of Jamaica and South Africa. Other milestones include unforgettable sets at several high profile music festivals like Reggae Sumfest, Irie Jamboree and the Soul Beach Music Festival in Aruba – where Etana shared the stage with the likes of
Jamie Foxx, Common and Robin Thicke. Clearly, this performance exposed Etana’s music to a diverse audience.
Etana's latest single "August Town" is being heralded by fans as a great, thought provoking song. Like many of Etana's efforts, "August Town" tells of a real-life, recent situation that occurred in her community. One can expect great things for Etana in the future, as she recently restructured her career, naming Irish and Chin as her exclusive management team and Headline Entertainment as her Booking Agency. In addition to a highly anticipated sophomore album filled with musical masterpieces, Etana desires to formalize her youth involvement in the future with a youth-driven foundation centered on the themes of education and empowerment.
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