About me: We are a joint venture between Dow Jones and IAC, FiLife - "Financial Life" making personal finance easy, maybe even fun. Users at FiLife can easily sort through 1000s of financial products like credit cards and home loans, to find the one that's just right. Each product has a value associated with it based on the user input called "value to you" that helps them find the best fit. FiLife also has a vibrant community of users and Advisers that rates and reviews financial products and services.