Most Chinese food dinners end with a cookie predicting vague happiness, health and fortune coming to you in the future. When Karen Noseff cracked open a cookie at one fateful dinner not long ago, the fortune might have well read "forget about a career in law; start designing jeans and happiness and success will be yours." Because that's exactly what she decided to do, and Fortune Denim, a new line of premium denim that combines the best of Southern California denim's fit and wash with Eastern design details, was born.
Fortune Denim embodies the clean and simple lines of flattering Western-made jeans with unique Eastern details waiting to be discovered. The overall feel is pure luxury with its satin waistband, including a personal fortune, and satin pockets.
Fortune Denim is created in Los Angeles with the finest quality Japanese denim, known for its superior softness, texture and durability, resulting in a sexy fit without overstretching. Fortune's dark and sleek denim creates an incredibly slimming effect. The ultra-versatile jeans are equally appropriate and comfortable for a night on the town or a day at the office.
The most captivating accent is the personal fortune, unique for each pair of jeans, stitched into the interior waistband to bring good luck to all who wear them.
The Fortunate Woman
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Karen exemplifies the fabulous fusion of the East and the West as she was born in Taiwan and grew up with the traditional Asian influence of her mother's family and the American influence of her father's after moving to Dallas, Texas. An excellent student, Karen also had a flair for the arts and fashion that was discouraged by her family. Unbeknownst to them, Karen spent hours in high school sketching clothing designs and bedazzling old jeans. Yet when she graduated at the top of her class, she acquiesced to the parental and academic pressure to use her intellect in an honorable field like law, until one night, after noshing on Chinese food, Karen was served the fateful fortune cookie which read, "Soon you will receive a fortune." And the rest is history. Or, rather, Fortune...
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