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Its never just the beat that matters! Club music or dance music,
as it has been called, has always been extremely dependent on
atmosphere and content. One of the biggest myths about club music
is that all that is needed is a good beat. For a record to stick in the
listeners memory and grab the attention of a dancing public, storyline
and performance are equally important factors. This was the thought
behind DJ Hell..s cut My Definition of House and is confirmed by his
vision of International Deejay Gigolo.

Since its rise to fame at the turn of the century International Deejay
Gigolo Records has gone on to establish itself as one of the most
pioneering and innovative labels in the field of electronic music. Right
from the start Hells philosophy has always been: insist on more than
the average. Try something a little unusual and less calculated than
the rest.

Of course there is a certain single-mindedness to the Gigolo attitude.
But its a positive single-mindedness; it is precisely this self-confidence
which has propelled the label and earned it the respect not just of dance
music fans but of the music industry as a whole. As far as musical
selection goes the label is completely open to every style. Now fast
approaching its 200 release, INTERNATIONAL DEEJAY GIGOLO RECORDS
is one of the most celebrated and best respected dance music labels in
the world. The label which is today a recognized brand continues to grow
as a recognized mark in quality music.