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Green Cheese Media Group is defining the art of branding and marketing musicians and their work - with five artists signed to major labels in the last three years. Think of us as something like an advertising agency for musicians.

It now takes more than a good recording for an artist to be noticed. There are many other factors that contribute to the success of an artist. In the same manner an artist works with a skilled producer to craft their music into a marketable product, we work with the artist to create all the elements that contribute to the artist's image and completing a package that makes an artist attractive to a label.

Musicians recognize that the hook is probably the most important part of the song. That is what people remember long after the song stops playing. We are to an artist’s image what the hook is to the song. When we complete our work everyone should say "I can’t get that band out of my head."

Our work is achieved through media materials - high definition video, music & concert videos, merchandise, print, interactive, stage image – all focused on marketing and artist. We do not produce standard music videos, electronic press kits, or web sites. While, at first glance, our videos or web site may look similar to other’s you may have seen produced, that is not the case. What you do not see is the entire package produced for an artist and the methods behind what we do. Thousands of companies produce good web sites and there are a few talented video producers out there. – Our work succeeds where other work fails as the result of our methods. We have a track record of success, demonstrated by the number of artists we have had noticed or signed by major record labels using our methods, when those artists were passed over by the same labels using just their recording.

If you are serious, have good music that is well produced, and understand the importance of branding your band, (or not) contact us. If this is a lark for you, have your drummer produce your web site or find a few college students produce a video. Surely, the world needs yet another gothic style web site or music video shot in a warehouse.

Green Cheese Media Group's President, Carl Hartman, is represented as a music video director by MusicLink. MusicLink has produced videos for numerous artists, such as The Dave Matthews Band, Three Days Grace, Panic at the Disco, Disturbed, Willie Nelson, Rosanne Barr, and the original Blue Collar Comedy Tour.