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One acrid afternoon in 1972, a poor peasant farmer east of Córdaba, Mexico was startled and most alarmed while toiling in his dusty, crop barren soil. A vision, beauty and light, descended from the Heavens and said, "Oh Grinder Nova, do not be afraid. For I bestow the power and majesty of The Beloved Blend."

THE OMNIPOTENT POUR

And so it was. He knew in an instant this awesome grind would change the face and shape of coffee lovers everywhere. With just one sip of The Omnipotent Pour, he was miraculously transcended to a place where fatigue and lament no longer existed, where strength was as abundant as the bean that grew freely amongst rich soil that was magically transformed beneath his briar torn boots.

THE HEAVENLY CUP

Those whose share in the Heavenly Cup shall never thirst, ye shall never sloth, sickness and ills shall pass and slumber be mighty.

THE PROTECTOR OF THE BEAN

Taste, you shall be anointed La Córdoba Raza. And the chosen peoples agree, this poor peasant farmer has become savior. A monument befitting kings and nobles stands erect in the town square where each year children dance and people celebrate “The Best Grind You Can Find.”

The story will take you back, but the taste will take you away..