
Hailing from North London 22 year old Hammer is an aspiring rapper who hails originally from the grime scene but is set to take over the entire music world. It was through hosting a show on Mystic fm & Heat fm every week between 2004 to 2006 with his former crew: ‘Menace to Society’ that Hammer started to get noticed and build popularity amongst his followers. Originating from the same part of London as the likes of Tinchy Stryder, Wiley, Dizzee Rascal, Chipmunk and NDubz, Hammer is set to follow in the same footsteps with the success that they have all achieved. Hammer’s distinctive sound alongside his unique lyrical content is what sets him aside from others in the same genre as him at this time. Already building his strong fan base in the underground scene Hammer has performed in many cities across the UK showing that not only is he drawing in the young crowd but he is also drawing in the older generation showcasing his talent at being a well rounded artist.
Hammer’s first official single release ‘Stinkin’ was produced by well know underground producer ‘Dexplicit’ The video saw Hammer for the first time on a cinema screen performing while others from the crowd watched in amazement. Not only did the video receive heavy rotation on Channel U, it also reached over 39,500 + proving that the video was a huge hit amongst fans. ‘Stinkin’ resulted in Hammer getting back on the map from a previous 2 year break within the music industry. His catchy chorus alongside his creative concept for the video resulted in him being in strong demand from many different cities ranging from Brighton to Birmingham.
Hammer has currently released his second single titled ‘Hurricane’ which has seen its release on the likes of ITunes and Amazon to name a few. The video which sees Hammer battling out in a boxing ring has already received a lot of great reviews claiming that it is ‘One of the Best Grime Videos for 2008’ and ‘Most talked about video of the month’. The song featuring Jammer who can only be described as a legend on the grime scene is tipped for the same success as the previous single as it has the winning formula of a catchy hook; an up beat melody and unique delivery. The song is currently on high rotation on Channel AKA and can also be viewed on his Youtube Channel: ‘www.Youtube.com/TheHammerChannel’.
In regards to growing his status Hammer has been invited to radio shows by the likes of legend Tim Westwood, DJ Logan Sama, DJ Lime Light and DJ Cameo to promote forth coming releases. He has also played on radio stations ranging from BBC 1Xtra to KISS FM to BBC Asian Network to Choice FM. Hammer also makes regular appearances on popular pirate stations such as Rinse FM and De Je Vu.
Hammer is currently working on his album ‘Hurricane City EP’ which is due for a release September 21st and will include his previous two singles: ‘Stinkin’ and ‘Hurricane’. The album is set to have features from the likes of Wiley, Skepta, Rude Kid and Silencer.
Hammer is an artist of many talents and not only does he work on the vocal side of music but also works on the production. Hammer produced a number of tracks on his EP including current single ‘Hurricane’.
Being described as ‘the next best thing’ and ‘the one to watch out for’ Hammer is definitely set for success and nothing can stand in his way, so watch this space!
Written by Jennifer Adeeko
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