"Working in the world of promotional products for major corporations since 1993, Steve Soffa guided some of America's top companies in their quest to effectively promote their corporate image and message. He utilized over 800 products manufactured by his corporation to achieve this goal, and felt an instant connection with timepieces - sophisticated and elaborate, watches were the perfect product for branded communication.
In 1996, Steve Soffa was hired to operate a promotional company that specialized in watches only and his success there revolutionized the industry. His methods of presentation and production have become industry standards and have earned him a well-deserved reputation as a top watch designer and artist. His success granted him the opportunity to work and design for Fortune 100 companies that encompassed the whole industry spectrum including high tech, automotive, beverage, cosmetic, as well as apparel.
In 2003, Steve's need for self-expression lead him to design, and further develop and create his art. He had admired and worked with the biking community for years and felt an affinity for its symbols and imagery. His love for the biking industry and his experience and reverence for watches made his involvement with custom choppers a natural succession of events and the impetus for the creation of his own watch company. In April of 2005, at the Laughlin River Biker Run, Steve launched his Hardcore Watch collection. The response was overwhelming.
Despite his success, Steve Soffa continuously pushes the envelope. His design, construction, and sculpting methods continue to evolve and bring renewed life to his line of Hardcore Watches. In fact, Steve has taken the art of watch making to an entirely new level and his distinctive and exclusive collection has become a true destination brand."
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