Since 2004, Hat-Club’s secretive tag-line campaign 'Ssshhh, don’t talk about Hat-Club' has been winning it international fame. The idea is simple: no hat, no entry!
Like a masquerade, the hats create mystery, fun, sexiness, identity and a sense of unity between clubbers.
Hat-Club’s subversive underground message has won the hearts of an army of clubbers with a fanatical sense of fun and passion for quirky headgear. It holds a handful of club residencies across the UK including London, Brighton, and Southend, and its World wide tours make it one of fastest growing club brands around.
It’s not only the hats that make it a success it’s also the no-nonsense music policy of uplifting and filthy house. Its masses of resident DJs are like an extended family who create a sense of loyalty and that certain familiar Hat-Club sound.
