HELALYN FLOWERS
is the musical/visual expression of the power duo N0emi Aurora (vocals,
Arrangements, Words, Visual, Images) and Max (Music, Programming, Synths,
Guitars, Production), creators of a world of contrasts made by
vintage/ futuristic sounds and vibrations.
By proposing an
innovative hybrid of 80s-like New Wave/Punk,
Alternative, Electro and Rock, they impose themselves as paladins of
the New Electro rock Wave since 2005.
The plasticism of
Gary Numan, David Bowie and Marilyn Manson era-Omega, the
electronic tunes of New Wave and Post Punk and images and colours of Glam’s
multiform universe are dressed in such Pop appeal and in a catchy and surreal
visual as well, allegorically suggested by the own’s moniker meaning.
The
’Helalyn ’s flowers’,
in fact,
represent the miracle of life emerging from a steril, cold and
arid dimension.
By this, N0emi and Max embrace “absurd” meant as antithesis of conventional and
as a symbol of the eternal possibility.
2005’s
“Disconnection” mini-CD
is the first result of the power duo only just after six months from its own
birth, at once revealing HELALYN FLOWERS sound’s salient features, made by a
mixture of Punk/Wave and Goth/Nu Metal
supported by powerful drum machines and
fronted by N0emi’s voice, which will become one of the most remarkable
trademarks thanks to unique tone and style and put near Bjork, Skin and
Shirley Manson by the media.
Firstly, United
States are charmed by HELALYN FLOWERS, who are on heavy rotation on many
American radios with the song “Alienate Me”, entering Top 10s
among names like Linkin Park and Faith No More.
As for Europe,
hystorical magazines like Germany’s Sonic Seducer (which will feature
HELALYN FLOWERS on the March 2006’s sample with “Alienate Me”) and Italy’s
Flash, on which they will be the first unsigned act to be treated in the
same way already adfirmed and famous bands usually are, with double-paged
interviews, contests, specials etc., shaking a strong interest and clamour in
Italy, collecting many Top Releases and Hot Spot columns.
Thirsty for
evolution, on June 2006 HELALYN FLOWERS release the new
EP “E-Race Generation”,
digitally distributed through the major channels (Amazon, i-Tunes, Sony…) and
supported by new artiche on Flash and Metal Hammer UK.
The new song “Voices”
very soon is largely spread through clubs and radios worldwide, revealing a true
timeless hit and opening new doors mostly in UK.
Thanks to “Voices”
and “E-Race Generation”, supported by such a
glamorous image contrasted by
disturbing elements (according to the own
power duo’s clash philosophy) and
plunged in their own typical white, HELALYN FLOWERS strongly become one of the
coolest Goth Rock icons.
Their fanbase is
really heterogeneous, embracing both younger fans of
Goth/Emo/Punk/Visual and more “mature” lovers of Electro/New
Wave/Industrial, hailing from scandinavian glaciers to mexicans arid
lands…
In the same year,
they become one of the most followed acts on Vampirefreaks where, thanks also to
having won a contest for being featured on the 1st volume of the 4CD Box “Fxxk
The Mainstream” compilation, they catch the interest of Belgian indie
Alfa Matrix’s artist manager, who sign
HELALYN FLOWERS on February 2007.
Audience, media and
DJs are warmed up by the opener EP “Plaestik”,
out on June 2007, that, supported by a solid worldwide distribution (Audioglobe,
Sony, Soul Food, Metropolis, Soyuz…), immediately pushes “Voices” to the
tops of DAC (Deutsche Alternative Charts), soon conquering the interest
from the best of alternative press (Zillo, Sonic Seducer, Orkus, Gothic, Rock
Sound UK, :Ritual:), together with an ever higher response from South
America.
The coming out of
the debut-album “A Voluntary Coincidence” on November 2007
(defined by English press as “one of the most
eagerly waited in ages”) discographically launches the HELALYN FLOWERS
name leading it to the tops of the new alternative scene again, thanks also to
the new ’hymn ’ “Im Human, Defective” and to a series of concerts
between Italian and English stages together with Emilie Autumn, Neon,
Ataraxia, Das Ich and Gothminister.
“A Voluntary
Coincidence” is one of the most controversial albums ever, breaking audience in
two, between purists still anchored to stylistic rules and younger lovers of
innovation and new sounds.
HELALYN FLOWERS’
sonic formula, so heterogeneous,
multiform and
strong of an own trademark difficult
to relate to other artists’s work, will become influence and source of
inspiration for a nearly next new wave of bands tired of usual purisms and
willing to relate themselves with fresher and innovative sonorities suggested by
a necessity of experimentation.
In this, HELALYN
FLOWERS truely opened doors and crushed prejudices.
Rock Sound UK
and Orkus will treat them as the best newcomers, dedicating them
special columns as well as flattering words.
In 2008,
after having been featured on many compilations (“Gothic Spirits”, “Endzeit
Bunkertracks”, “Cryonica Tanz”…) and major press’s samples, they homage
Depeche Mode with their own version of “I
Feel You” on the tribute double album edited by Alfa Matrix titled “Recover:
Depeche Mode”.
They also release
the new inedit “Psychic Vamp” as anticipation of the hugely waited
successor of “A Voluntary Coincidence”. This song is pure HELALYN
FLOWERS trademark, through catchy Electro Synths, versatile vocals and a
Punk-like carpet of rhythmics and guitars. Fans answer electric and fervour for
new album grows ever more.
“Stitches
Of Eden” is the definitive title of the second full-lenght
from HELALYN FLOWERS.
By it, N0emi
and Max show to be not the usual self-repetitive act, completely renewing
their own style as well as introducing a markful 80s
Pop Rock influence…
While the previous
“A Voluntary Coincidence” was quite of a dark album criticizing the ruinous
state of modern man, the new “Stitches Of Eden” reveals a much more positive
artistic approach far away from the doldrums of decadence, suffering and
self-infliction.
This new record
shows a step towards an awakening of humanity, through themes like purity,
healing, love and fantastic surreal sceneries.
Just for this,
sound results much more open and inclined to an ever more intense and dreamy
vocalism.
Songs like “Hybrid
Moments”, “Your Killer Toy”, “Sitting On The Moon”,
“Never Enough” and “Love Like Aliens” propose an
innovative and explosive mixture of Gary Numan, Killing Joke, Eurythmics,
Duran Duran, The Killers, Blondie, AFI, Good Charlotte, Marilyn Manson, Depeche
Mode, The Cure, Deadsy, Human League and Bjork, thanks to a unique
style which makes of HELALYN FLOWERS a name destined to enter the astonishing
panorama of immortal stars of the Third Millennium’s
alternative music.
“Stitches
Of Eden” (out on Alfa Matrix), anticipated by the
introducing EP “Spacefloor Romance”
(including remixes from Psy’Aviah, Leather Strip, Studio-X and Halo In
Reverse), is available on both regular edition and deluxe edition Box
(including goodies plus one bonus disc including remixes from Andy –
famous DJ, painter and formerly member of the Italian New Wave/Pop legend
Bluvertigo- , Xelius Project, Interface, Mechanical Cabaret, Neurobash, Adam
Kult, Suicidal Romance and Slave Republic).
Top-class unconventional electronic pop-rock for fashion and alternative music
lovers.
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