California's gold rush is on again... This time the underground element isn't precious metal, but undiscovered talent. Hella Records is in the thick of it, extracting quality and crafting Hip-Hop at its finest. Label owner, TD Camp, is the miner of this modern day gold rush, unearthing treasures as business manager, industry veteran and longtime music producer/DJ. He started Hella Records in 1994 to support the groups he was working with at the time. The label produced lots of music through the 90’s including two projects with Bored Stiff that quickly gained them a worldwide reputation for their original style and timeless sound.
Over the years, Hella Records introduced new artists to the international market and threw countless parties and shows throughout the Bay Area. Since 2000, the label worked with half a dozen youth programs creating curriculums and building studios. Hella Records very own studio has recorded and mixed music for many of the Bay Area’s top artists. In 2005, the studio was moved from San Francisco to the Soundwave building in West Oakland where it was upgraded and remains booked to this day.
With the abundance of connections, talent, and experience that Hella Records surrounds itself with, it’s now time the label gained the recognition it so rightfully deserves. Hella Records recently partnered up with skateboard & urban lifestyle company FTC, to release TD Camp’s album, “Face to Face” (coming soon 4/21/09). Songs include collaborations with Bay Hip-Hop veterans Casual, Pep Love (Hiero), Zumbi (Zion I), QBert, Bored Stiff, and Z-Man, to the street minded raps of Snoop Dogg, Mac Dre, San Quinn, Andre Nickatina, and the singing voices of Goapele, Michael Marshall and Femi. TD Camp will finally reveals his treasure of beats, and as he explains, “bridge the gap between Bay Area artists and re-introduce the world to our Hip-Hop scene.”
As 2009 moves forward, Hella Records remains busy running the youth entertainment and technology program, Y-Projects, at the SF Central YMCA. The label’s studio in West Oakland continues to offer hourly rates for recording, mixing, mastering, graphic arts, and web design, as well as thermal CD duplication services. As Hella Records moves forward, it is always looking for new interns and building it’s team of staff and artists.
Hella Records is dedicated to making timeless music by holding the true essence of Hip-Hop at heart, and keeping the crate-digging history of DJs as a foundation. Looking toward the future, the label will continue releasing classic material for an international market, and branch out musically with new releases by TD Camp, Otayo Dubb, Spank Pops, and a solid line up of more artists soon to be announced.
Since the early ‘90s, San Francisco-based producer TD Camp has been one of the mainstays of the Bay Area’s pioneering independent hip-hop scene. Like an architect, he’s been instrumental in building a regional sound which has become a model for similar scenes all over the world. His stylistic range extends from classic old-school hip-hop to underground backpacker headnodders to hyphy street anthems to thugged-out gangsta s@t to smoothed-out R&B, and cultural reggae. The cadre of artists he’s worked with over the years reads like a Bay Area hip-hop Who’s Who list.
More than just a compilation, TD’s new album Face to Face (Hella Records) presents a wider view of the often narrowly-stereotyped Bay Area hip-hop sound. His quality collection of timeless tracks, all produced by TD, showcase his seemingly-effortless versatility behind the boards. The album’s title reflects TD’s efforts to unite the sometimes opposing strains of Bay Area hip-hop, and bring the region’s often slept-on sound to the rest of the world. The result is a fluid synthesis of styles, anchored by TD’s balanced, nuanced beats. As TD explains, “the thing that often divides (hip-hop subgenres) is the production. I wanted my production to bridge the gap.”
Face to Face’s 17 tracks feature a cavalcade of Bay Area talent (plus an appearance by rap superstar Snoop Dogg), from West Coast legends Mac Dre (R.I.P.), Casual (Hieroglyphics), San Quinn, Andre Nickatina, Pep Love (Hieroglyphics), Mike Marshall (Timex Social Club), JT the Bigga Figga, Bored Stiff, and DJ Qbert (Invisibl Skratch Picklz); veterans Zumbi (Zion-I), Goapele, Otayo Dubb, Z-Man, Spank Pops, Rick Flare, Big Mack, Willie Hen, and Schwinn; to rising stars Akil, Bailey, Big Rich, Rosco Feddi, Philthy Rich, PZ, and Jay Anthony.
Freely mixing elements of classic favorites from Cameo, Roy Ayers, Kool & the Gang, Run-DMC, A Tribe Called Quest and others, with modern, updated beats and state-of-the-art lyricism, Face to Face is an album you can smoke to, ride to, or wild out to, depending on your mood. Sponsored by urban lifestyle/skateboard company FTC, and released on TD’s own Hella Records, Face to Face is also that rare urban album which gives something back to the community: its proceeds benefit Upward Sound’s Youth Music Program. Reminiscent of groundbreaking ‘90s compilations like Trying to Survive in the Ghetto, Bay Area Playaz, Boss Ballin’, The Bomb Hip-Hop Compilation, and West Coast Bad Boys, Face to Face offers the most comprehensive look at the Bay Area’s independent urban music scene to date.
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Hey........ I know you forgot us cuz we haven't been on myspace in quite some time. we've slacked considerably, but no more this I swear to thee.
Your probably thinking we're just another band, and your right we are, but we actually got talent. I know its hard to believe. I'm just here asking you to take 40 seconds to listen to at least one of our tracks, and if you don't like any of them You can delete us. Thank you for your time.
JUST WANT TO LET YOU KNOW ABOUT MY LABEL MATE, "ARSEN" AND HIS NEW UPCOMING RELEASES. ON NOV. 3RD HE RELEASES "REPRESENT" FEAT. 40 GLOCC OF INFAMOUS/G-UNIT, IT WAS PUSHED BY BECAUSE OF SHARED RIGHTS ISSUES BUT ITS ALL GO, CHECK OUT THE AD: ARSENS SECOND DROPS ON NOV 10, TITLED "GET IT CRACK'N" THE NEW WEST THEME SONG. CHECK OUT THE NEW COMMERCIAL.
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Marc Twnag's new single "Giggin" is available now. Get the ringtone NOW! http://ringtones.thumbplay.com/Marc+Twang-ringtones
KNOCK CITY ENT, RODNEY HUSTLE OF GULFCOAST ALLSTARS, SEIDEMG & MIXXMASTER DJ QUICK presents Marc Twang; a single release event at Metro, Downtown SA on Oct 16th at 11pm.
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