FOR IMMEDIATE RELEASE:

Winterfest, November 30, 2008, presented by Lift Up America, an unforgettable Hollywood event, a star-studded extravaganza with an amazing Radio Disney performance by Disney Channel's Demi Lovato!

Lift Up America, a 501(c)(3) a non-profit humanitarian aid organization, that provides hope and assistance to our nation's less fortunate will be partnering with the City of Los Angeles, Radio Disney AM 1110 and Pink Cadillac Entertainment, for this year's Winterfest event, an annual celebration of giving back to the Los Angeles/Hollywood community. Lift Up America will be extending an invitation to over four thousand "VIP" kids and their families. They will be coming from local and national organizations such as the Ronald McDonald House, local children's hospitals, YMCA, Boys and Girls Clubs, After School All Stars, Police Action League and the Oasis Club. As well they will welcome children from various L.A. city and county social services and church groups.

Winterfest will run from noon to 8 p.m. and will be located on Hollywood Boulevard at Highland Avenue, and will consist of events both open to the public and private for our invited "VIPs". The event includes a free Radio Disney performance by Hollywood Records recording artist and Disney Channel actress Demi Lovato, following the annual Hollywood’s Santa Parade. A private festival area will include a variety of activities for kids to participate in, celebrities to meet, and gifts for each to take home.

The City of Los Angeles is the leading sponsor of the event. Other sponsors include The Walt Disney Company, The Renaissance Hotel, Ford Motors, Hollywood & Highland Shopping Center, Walgreens, Paramount Studios, Warner Bros., Cookie Lee and others! The City of Los Angeles invites ALL its corporate citizens to take part. Help us change the lives of young people in our community and in our nation! Here's how

Log onto: www.LiftUpAmerica.org

Lift Up America a 501(c)(3) a non-profit humanitarian aid organization, will be able to receive your charitable cash giving as well as gift in kind product donations. They desperately need your help to meet the Winterfest funding requirements. Please contact Lift Up America today for any questions regarding charitable giving involvement. Go to liftupamerica.org after viewing the website, you will agree that Lift Up America is changing lives across the nation. Help them continue to reach the Los Angeles/Hollywood community and children around the globe.

Dave Hannah founded Lift Up America in 2004 with a mission to give hope and provide basic necessities to the less fortunate across the country. Lift Up America has national partnerships with Tyson Foods, Give the Gift of Sight (a Luxottica Group Foundation), The Starkey Hearing Foundation, Cinemark USA, Ty, Inc. and Interstate Batteries. The organization also develops relationships with professional and collegiate sports teams, businesses and philanthropic organizations in each targeted city. Participating Dallas/Fort Worth organizations include the Dallas Cowboys and the Dallas Cowboys cheerleaders, FC Dallas, Texas Tornadoes, Outback Steak House, Texas Star Signs, United Way agencies, Variety the Children’s Charity of North Texas, Cookie Lee Jewelry, Best Buy and many others. For more information about Lift Up America, please visit www.LiftUpAmerica.org.

Founded in 2004, Lift Up America is a collaborative effort of companies including Tyson and Give the Gift of Sight (a Luxottica Group Foundation) working with professional and college sports teams and local nonprofit agencies to provide the gifts of food, sight, hearing and comfort to our nation’s less fortunate. In 2006, Lift Up America added such major corporations as The Starkey Hearing Foundation, Interstate Batteries and Cinemark Theaters to implement the “Giving Hope Tour,” adding the gift of entertainment to those we serve. Lift Up America, through our sponsors, provided more than $25 million in hearing aids, helped approximately 25,000 people in need of prescription eyeglasses and delivered three million meals to the less fortunate across America in 2006. For more information about Lift Up America, please visit www.LiftUpAmerica.org.