I and I is from the beginning and without end. It is the inner connection between all people no matter color, class or creed. I and I represents positivity and the force that moves people to do good works throughout their travels and daily living.
The spirit of the I and I concept was recaptured and spread worldwide by Rasta elders in the hills of Jamaica in the later part of the 20th century who recognized an inner and external calling to link all things together in unity. I and I is not partial and connects both the physical and spiritual. The I is you, me, him, her, them and we are connected without separation when we say I and I. This forms the unity for all people who draw on this strength and power. It is a positive force in nature that brings one and all together.
This is then a rebirth for the I and I concept and a birth for I and I as a brand that they can relate to and believe in . This is for the skater, snow boarder, musician, festival goer, mom, dad, daughter, son, sister, brother or person you pass on the street. I and I is for you! I and I sends a message and is more than just a Rasta influenced brand. I and I is a people brand that connects and unites while driving a positive message.
As the respected King of Reggae once said, "I don't come to bow, I come to conquer." -Bob Marley
I and I has come to Conquer - Forward Ever!
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