Search engine marketing (SEM) is the cornerstone of every successful online business. In order to survive in todays online marketplace, your business needs to have a clear vision and a solid marketing strategy. Staying on top of search trends and researching new keyword phrases
A very strong and proven SEO technique is the title tag. If you use this technique creatively, you can get amazing results. You should try to put only the exact keyword of the page in the title tag of the web page in question. There must be a separate title tag for every single page. The main keyword should also be used in the ALT tags that are designed for text browsers that cannot display images. However, be a little cautious and avoid overusing keywords. This may result in being dropped from or even a life-long ban from the search engines.
One of the key skills you must develop when undertaking Search Engine Optimisation is the ability to identify and choose keywords that your clients are going to use, or I should say, most likely going to use to visit your website or to search for in a search engine. There are lots of great tools out there that will help you find the right keywords but be warned always test the results you get because there are anomalies in some of these tools that can cost you time and money. I want to examine a number of steps to follow to test that you have the right keywords.
If we know that a certain keyword will get the most traffic on Google, then we will certainly use Adwords to prove that the traffic really is there. If we new that Yahoo was the major source of traffic for the keywords then we would use Overture.
Google's market leadership is definitely not a given fact. Yahoo! and MSN Search are hot on the heels of Google, and Microsoft seem to be hell-bent on dethroning Google. Taking that into consideration, and the fact that Yahoo! and MSN's combined search total is well above that of Google it is a must for all webmasters to optimise their sites for the MSN and Yahoo! search engines too.
Note that search engine optimisation for MSN and Yahoo! are significantly different processes and involve attention to different factors than when optimising for Google.
One more vital SEO technique is keyword density. Here is a little information on how you should use keywords to get better search engine rankings. First, your title tags must have the keyword. You should also use it once in both heading and bold text. The ideal density of the keyword ranges between 5% and 20 %. Using the keyword in both first and last sentences can also improve the search engine results.
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