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adidas and launches new football website
in collaboration of top music artists
Portland, OR - April 28, 2008 – adidas launched an updated football website www.adidas.com/football this week featuring top NFL athletes. adidas is leveraging the relationships with Reggie Bush, Mario Williams, Rudi Johnson and other NFL players to extend the Impossible Is Nothing campaign. The new site features the Thrill and Destroy concept and allows consumers to associate their style of play with the top athletes in the NFL. Through the use of athlete videos, an interactive quiz that helps consumers determine their style of play and exclusive music tracks that can be used to create play lists, the site offers consumers a unique interactive experience. Site visitors can also win adidas products and the chance to have one of the NFL players visit their hometown.
www.adidas.com/football is an extension of the Thrill and Destroy campaign is which includes ten NFL athletes spending time with high school football players to offer insights about the game. Athletes spent time working out with the high school kids, taking them through training drills and giving them tips and helpful information about how to improve their game. The campaign will include activation of social networking sites, a custom myspace profile, SMS messages from athletes, plus promotions and prizes that invite consumers to interact with adidas. View the videos and learn more at www.adidas.com/football.
The new site offers a unique way for consumers to interact. With a special area for music downloads, athletes can create play lists with inspirational and motivational tracks to be used for practice, game day, and off-season training. Consumers can create their own from the list of thirty tracks, or utilize existing play lists from NFL athletes. In order to offer consumers music that would be relevant to football, adidas approached thirty musical talents from around the world.
Each artist or group was selected based on their relationship to sports, their positive image and their inspirational stories of how music has helped them stay motivated and overcome obstacles in life. From former NFL players like Darnerien McCants and local artists just breaking into the larger music scene like Young Tae, Ziyanai and Bent, to well established artists like Sounds of Blackness and Mark S. Hubbard, adidas partnered with talent from around the world to provide a wide-range of musical choices for consumers.
“When looking at artists to work with, and associate our campaign with, we looked for individuals with a true love of music, and who use it to express and motivate themselves. It was also important to find artists that share core ideals with adidas. We wanted to have artists that our consumers could relate to and would use those tracks to motivate them to take their game to the next level. We felt Jaye Swift brings a unique street-flare to his music that the adidas consumer can relate to.” - Mary Renouf-Hanson, Interactive Communications Manager, adidas America.
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about adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. Some of the players in adidas’ roster of athletes include: Reggie Bush, Tim Duncan, Dale Earnhardt Jr., Ryan Howard, David Beckham and Allyson Felix. For further information visit www.press.adidas.com.
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redman, method man tupac shakur biggie smalls, scarface,
About JayeSwift buy my music on Itunes or CDbaby.com
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I edited my profile with Thomas Myspace Editor V4.4 (www.strikefile.com/myspace)
I edited my profile with Thomas Myspace Editor V4.4 (www.strikefile.com/myspace)
WHO IS JAYE SWIFT
Jaye Swift is a lyrical Emcee! He's an M.C.'s emcee whose style range can touch on subjects from conscious to pimping, from hardcore to backpack.
Don't get it twisted for a second: if he raps about it he's lived it, but he's not willing to perpetuate the ignorance. Even though he has to get the attention of the youth with certain songs (because they're feeding off each other, and that's like the blind leading the blind), but his content is the foundation of why he exists.
He learned to play musical instruments at a young age. At 6 he started playing jazz. At 7 he toured NYC with the Minisink Warrior's Drum & Bugle Corp. and played Madison Square Garden at 14. He's been on stage since age 7. Recently he's had various small interviews on BET, MTV, VH-1 and K-CAL 9.
Since he's sold 25,000 CD's on the streets of LA in 2 1/2 years by himself, many producers/CEO's have asked him to appear in, or submit a song for 87 documentaries, movies and TV-shows and 4 commercials.
He is now a featured artist with Adidas on the “Impossible Is Nothing”-campaign,
Adidas went around the nation looking for artists and chose 12, Jaye Swift is one of the 12.
He also wrote a song for one of their athletes, Reggie Bush, “My Adidas 2008".
Jaye Swift directed a commercial for the song which can be viewed on www.youtube.com. The video already has 5 stars and he owns the ring-tones to the song “My Adidas 2008” ...
Recently he's performed at:
BB KING's HOUSE OF BLUE'S CAFE (Burbank, CA),
THE DRAGON FLY (Hollywood, CA),
THE ROSE BOWL (Pasadena, CA.),
ZANZIBAR (Santa Monica, CA),
NORMANDIE CASINO, (Gardena, CA)
KEY CLUB, (Hollywood, CA)
THE KNITTING FACTORY, (Hollywood, CA)
THE RHYTHM LOUNGE, (Long Beach, CA)
CLUB ZABUMBA'S, (Culver City, CA)
BOB MARLEY FESTIVAL (Austin, TX),
THE VELVET SPADE (Austin, TX),
MUSCLE BEACH, (Venice, CA)
CLUB BELLAGIO'S (Garden Grove, CA)
MIXED NUT'S COMEDY CLUB (Los Angeles, CA)
LIL TEMPLE BAR (Hollywood, CA)
THE ROC (Costa Mesa, CA)
JayeSwift buy my music on Itunes or CDbaby.com's Friend Space (Top 40)
JayeSwift buy my music on Itunes or CDbaby.com has 1629 friends.
OKKKAAAY! Here’s a fresh new single to start the “Sample Platter” album off for the 2010! It’s called “New Miss” ft DMV. Its now available to add to your music player & in the Snocap Store to download so please show some support for ya boy!!
Dropping by your page 2 show you sum love, hope you have a blessed week, sorry it took us so long to make a stop, it's that we have over 36,000 friends!! We Been busy in the Studio and we Released this two Mixtapes -
CHECK OUT MY NEW SLIDE VIDEO FOR "IM FEELIN YA" PLUS CHECK OUT THE "PROM QUEEN REMIX" WITH LIL WAYNE FEAT YOURS TRULY BOTH PRODUCED BY T.CHARLES. TO ALL DJS THAT WOULD LIKE A COPY OF MY SINGLE SEND ME YOUR EMAIL ADDRESS. TO FANS THAT WOULD LIKE TO HELP PROMOTE ME YOU CAN PUT ME ON YOUR TOP FRIENDS LIST, PUT MY SINGLE ON YOUR PAGE, OR PUT PICS OF ME ON YOUR PAGE. PLUS FOLLOW ME ON TWITTER AT WWW.TWITTER.COM/LILBABYTCP.
CHECK OUT MY NEW SLIDE VIDEO FOR "IM FEELIN YA" PLUS CHECK OUT THE "PROM QUEEN REMIX" WITH LIL WAYNE FEAT YOURS TRULY BOTH PRODUCED BY T.CHARLES. TO ALL DJS THAT WOULD LIKE A COPY OF MY SINGLE SEND ME YOUR EMAIL ADDRESS. TO FANS THAT WOULD LIKE TO HELP PROMOTE ME YOU CAN PUT ME ON YOUR TOP FRIENDS LIST, PUT MY SINGLE ON YOUR PAGE, OR PUT PICS OF ME ON YOUR PAGE.
CHECK OUT THE " PROM QUEEN REMIX" WITH LIL WAYNE FEAT LIL BABY PRODUCED BY T.CHARLES. LIL BABY'S ALBUM "THE WAY" OUT RIGHT NOW ON ITUNES, NAPSTER, CDBABY, AMAZON, SHOCKHOUND, N TRADEBIT.ALSO NEW PROFILE N PICS. SO DROP BY N CHECK IT OUT.IF U WOULD LIKE 2 HELP PROMOTE MY MUSIC U CAN DO SO BY PUTTING ME ON UR TOP, PUTTIN MY PICTURES ON UR PAGE, OR RE-POST MY COMMENTS N BULLETINS. PLUS TO DJS THAT WOULD LIKE MY SINGLE (IM FEELIN YA) SEND ME YOUR EMAIL ADDRESS.THANKS SO MUCH 2 DA SUPPORTERS N FANS IF U WOULD LIKE 2 SEND A FAN POSTER OR SIGN U MAY SEND IT 2 TCHARLES003@YAHOO.COM
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