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Joe Joe (also known as "Ho Ho" / "Jo Jo") tore up the small screen on The Real World. He charmed one of the cast members, the lovely Brianna, and much to the chagrin of the housemates, became a household name in the process. He's maintained a friendship with Brianna that transcended the confines of the show, but T.V. is still in his future. Joe Joe is currently working on a documentary for MTV centered on his unique dating habits. The lifestyle show is set to debut in October, and principal filming commences mid-July. In addition, Joe Joe's been tapped for a Las Vegas reality show, set to begin filming in late August. Keep your eyes peeled, pants down and mouths open, because 2008 is the year of Joe Joe.

In the spring of 1999, Joe Joe began carving the foundation for his nightlife empire. It all began with Joe Joe Promotions, his nightclub promotions company. Since its inception, the company has rapidly risen into into one of Los Angeles’ premier nightlife promotional outfits. Joe Joe Promotions has facilitated and hosted some of Los Angeles’ and Las Vegas’ most well-known weekly and special events, transforming the largest and most exclusive venues into veritable party playgrounds. By continuing to adapt, Joe Joe promotions has evolved from a one-person nightclub promotional unit into a multi-faced multimedia, marketing and restaurant entity, employing two dozen full and part-time employees.

Joe Joe's weekly events have graced the pages of numerous prominent publications, including The LA Times, LA Weekly, US Weekly, 944 Magazine, LA Weekly, OC Weekly and Entertainment Weekly. His parties are "the place to be," and he's "the guy to know" in Hollywood. Joe Joe has simple mantra: "There's no drama, just fun." Given his penchant for dapper club style, Joe Joe was cited on LA.com’s "Royalty List," alongside some of the most influential faces and personalities in L.A. He was also named “Hollywood King,” by LA Weekly, US Weekly and Entertainment Weekly. With weekly events ranging from 300 to 5000 people per night, Joe Joe Promotions has consistently succeeded. There's one guarantee for these reputable public and private events: an unforgettable evening.

Public events have included top notch fashion shows for trend-setting clients such as Calvin Klein, Lisa Kline, Fred Segal, Marciano and others. Joe Joe's private events extend from Playboy Mansion charity functions to entertainment industry events like Halloween parties hosted by Marilyn Manson and Dave Navarro, The O.C. wrap party, and Lindsay Lohan's birthday. Joe Joe's A-list digital rolodex of clients includes Britney Spears, Wilmer Valderama, Tommy Lee, Prince and many more. Joe Joe Promotions is a stalwart for quality events, respecting everyone in attendance and showcasing an outstanding reputation for management and organization.

However, Joe Joe's insatiable appetite for success is hardly anything new. He was an entrepreneurial idealist from the time he was 12-years-old—operating and permitting parking lots for street fairs and festivals. For college, he went off to UCLA, gaining an athletic scholarship for Track & Field with a walk-on position on the basketball team. After four enlightening years, he graduated from UCLA with a degree in Sociological Sciences and a minor in Marketing & Business. Joe Joe made a splash in the Hollywood scene in 1999. In a short period of time, his name began to resound lately with the Glitterati. After accidentally falling into marketing and promotions, Joe Joe quickly took advantage of his athletic and celebrity contacts to propel himself forward as one of L.A.'s leaders for nightlife entertainment.

He followed his instincts, and he adopted unusual promotional methods, including mass email campaigns and viral marketing. Proverbially thinking outside the box, Joe Joe rapidly gained exposure, popularity and respect amongst his peers, employers and clientele. Within a year, Joe Joe Promotions became a recognizable force in the promotional world, running some of the hottest weekly parties in Hollywood. With the aid of weekly hotspots, Joe Joe was able to make incredible contacts with those who mattered, and he's made use of those connections to thrust Joe Joe Promotions to the forefront of nightlife promotions now handling handles special events, planning, coordination, product placement, mass marketing and advertisement. Further evolving, Joe Joe even now owns many of his own nightlife and entertainment venues.

Joe Joe not only sky-rocketed his company to the top of its industry in record time, but he also became a student of the business. He thrived on learning from the best, and he's utilized their knowledge and his own experience to formulate the perfect party environment. He only continues to showcase his talents and knowledge of the entertainment business creating the perfect event spaces, nightlife venues and marketing structures.

Needless to say, Joe Joe has an uncanny knack for following his instincts. He allows intuition to manifest into reality as he elevates his concepts to the next level. Joe Joe is always looking at the bigger picture. Being a guru of marketing and advertising for the most famous and popular nightclubs and events around the world, he has his eyes set on his next conquest—blowing your fucking minds as a DJ with the music he loves on a worldwide scale. All that glitters in Hollywood may not be gold, but one thing's for sure, Joe Joe has the Midas Touch.

~Rickie Florino