Jonathan Romano

To get started let’s define Search engine optimization. SEO is not any one technique or system. It is many elements, actually processes for improving the volume and quality of traffic to a web site from search engines via "organic", “natural” or algorithmic search results conducted on the Internet.

SEO is a relatively new concept. It was only in the early 1990s that content-providers of the internet, as well as Webmasters of every level began to categorize and catalogue the early World Wide Web.

In time the marketplace drove the concept to ever-greater sophistication. Soon the only thing that was required of a webmaster to achieve some SEO was the submission of a page called, URL to search engines.

These search engines would then use a special program called a spider to "crawl" through the page, make note of the information there - certain words, names and phrases, - “extract links to other pages from it,” and then gather these words, name and phrases to be indexed.

As time went by the search engines created more and more ways to catalogue what the spider retrieved such as the importance and location of as well as any links the page might have. These were then organized into a scheduler for crawling that might take place at a future date.

It wasn’t long before website owners, particularly business people began to see that there was great benefit to be had from having their sites ranked high up on the search engine. In time they came to realize that once a person was drawn to their websites it was also beneficial to have them stay on the web page for an extended period of time. As the selling of products and services over the internet became widespread it was important for web designers to create sites that had a “call to action” built in.

We will discuss Jon Romano and the business of web search engine optimization later in this article. But first let’s talk about the new world of business, especially the seminar business and the entertainment business.

The world of business is a tough place. Lot’s of “crabs in barrel”, all climbing over each other to get to the top. For every million rock n’ roll piano players there is only one Billy Joel. For every 100,000 brilliant guitar players there is only one Jimi Hendrix, for every 10,000 singers, dancers, composers and performers there is only one Michael Jackson. More often than not business is a zero sum game – one slice of pie and fifty people fighting over the same slice. Just think of all the promoters, agents and record industry visionaries there are but there is only one Clive Davis. He helped build the career of Janice Joplin over forty years ago and is still going strong today. Think of all the hypnotist/motivation/inspirational speakers, trainers and seminar leaders in the world today. Yet there is only one Tony Robbins. Just look a few years back at the proliferation of talk show hosts. There are still, talk show hosts coming for their fifteen minutes of fame and then gone - and then there is Oprah Winfrey. There is only one Billy Joel, Jimi Hendrix, Michael Jackson, Clive Davis, Oprah Winfrey and only one Jon Romano. But more about Jonathan Romano - Search Engine Optimization Specialist – in just a few minutes.

Let’s talk more about business – specifically branding, niching, and marketing. Just think about how familiar the name George Forman has become. He is not just a boxer. He is a speaker, motivator, entrepreneur and a symbol of success on every level. How does he keep his “brand in the public eye? Much of it is done through Optimizing Search Engines to his benefit.

Inc magazine, Donny Deutsch, and any other visionary business experts will tell you that in order to succeed.

Potential customers and clients need to know you exist. At the same time you must get yourself in front of those people who want to buy what you have to offer. As competitive as business was twenty years ago a person or company could still go to Manhattan, hire a PR man, a New York City Marketing Firm and put that person on the map. Long before the prominence or even existence of AOL, MSN, YouTube, MySpace, Facebook or any online SEO (Search Engine Optimization) you wanted to break out of the pack by hiring a little help and a little hype.

Now in the Internet Age things are even tougher than they were before. In the past you only had to compete with the guy (or girl) down the block. Now you have to compete with every guy or girl on every block everywhere. They don’t even need a computer. They don’t have to look in the phone book for New York City Web Designers. They don’t even need to hire a local web design company. There are probably as many web designers as there are great piano players.

What is a budding businessperson to do? Well, don’t despair. There is hope! Forget about the slice of pie everyone else is fighting over. Now you can bake a whole new pie. That new pie is called Search Engine Optimization.

This is an essential tool for gaining recognition of your talents at a very low cost. A Search Engine Optimization Expert, the creation of Search Engine Optimization Websites, and the use of Search Engine Optimization Databases will bring you the best bang for your buck, and produce some of the best return on investment (ROI) that you could dream of in the area of branding, niching and marketing.

SEO is valuable to anyone and SEO Specialist Jonathan Romano is invaluable to anyone looking to break out of the pack.

Think of all the great Rock bands. The members of these bands are often as well known as the bands themselves. The Beatles – John Lennon, Paul McCartney, George Harrison and Ringo Starr. The Rolling Stones have Mick Jagger and Keith Richards. But what about other great bands like the Rascals or Pink Floyd. You may know the band but do you know the individual members? Unless you are a dedicated fan you might not know that David Gilmour, Roger Waters, Rick Wright, Nick Mason, and Syd Barrett made up the genius of Pink Floyd? And just for your information there was never anyone in the band named Pink or Floyd.

Of course if you looked up the band on Wikipedia you would have known that. So, what would David Gilmour, Roger Waters, Rick Wright, Nick Mason, and Syd Barrett do if they wanted you to find them and their new projects, distinct from the band and band-mates that helped make them famous? They would hire SEO Specialist like Jonathan Romano.

If you were Nancy Sinatra (daughter of Frank Sinatra), you might be found easily on the internet, possibly by typing in “These Boots are made for Walking” on Google or Yahoo subject line, but what if you were Gerardo Velez (Jimi Hendrix's Percussionist), the sound engineer for Sony Studios, Kim Stallings, or Sunny Leone (a Penthouse Pet) and a person who has worked in adult films one of the internets Most competitive Industries?

It doesn’t matter whether you are Donald Trump, Bill Zanker, the founder of Learning Annex, Bill Zanker’s associate, Harry Javer.

Billy Joel, Jimi Hendrix, Michael Jackson, Clive Davis, Oprah Winfrey, David Gilmour,Roger Waters, Rick Wright, Nick Mason, Syd Barrett, Nancy Sinatra, Gerardo Velez, Kim Stallings, Sunny Leone or the Beatles. Everyone doing business, who wants to be found needs web marketing search engine optimization.

Now it is time to tell you about SEO Expert Jonathan Romano. Jon Romano not only offers the best seo but also affordable search engine optimization. There are many New York City Marketing Firms and PR experts who also say they are elite seo experts. They will offer free search engine optimization. Free seo is an enticing concept but it doesn’t really matter whether you buy seo or have someone give you free seo. What you want is effective seo. You want web marketing search engine optimization. There are very few Rock n’ roll star level “search engine optimization consultants” in the world of ethical search engine optimization, Jon Romano is one of these truly elite seo people. Here is just the short list of what founder, and President & CEO Jonathan Romano (U-S-E Understanding Search Engines) can do for you and your business.

The question is, Do you want to work with an amateur, someone who just completed an seo tutorial a few weeks ago and now presents themselves as a search engine optimization software specialist? Or would you rather work with a search engine optimization firm that has the cutting edge search engine optimization tools to bring you the search engine ranking and search engine optimization that will bring your website, brand or personal name to the top of search engines.

Jon Romano has worked with individuals and organizations, celebrities and ordinary business people wishing to place their talents in the public eye.

Jon and his team of local Web Design specialists create Worldwide Search Engine Optimization, through the use of Masterful seo techniques. Of course the most basic skill mastered by Jon Romano is that he knows how to seo.

This might seem simple enough but it isn’t. You cannot call yourself a Search Engine Optimization Specialist unless you have mastered the art and science of Optimizing Search Engines, maximizing social networking sites and reach portals. It has to be all of them; GOOGLE, Yahoo, AOL, MSN, YouTube, Myspace, FaceBook, Wikipedia, Linkedin, Delicious, and hundreds even thousands of others!

You must also know how to buy seo, cheap seo, (pay-per-click) when it will serve the process. Then there is seo blog writing, seo placement, understanding seo key words and meta tags, and seo links. Each seo keyword needs to be placed strategically in seo content, which can then be placed throughout the web as part of a Global Search Engine Optimization process. Jon Romano does all this and more for his clients.

One of the greatest aspects of working with Jon comes to those who are resistant to seeing Jon Romano Search Engine Optimization can transcend your emotional resistance to selling while bringing you all of the benefits of selling.

Isn’t it true that some of the most successful role models sell all the time? Many of us greatly admire Oprah, and Martin Luther King. Oprah sells extensively through the line and promotes her magazine and other profit making and charitable projects online. Billy Joel, Jimi Hendrix, Michael Jackson, Clive Davis, George Forman, Donald Trump, Bill Zanker and Harry Javer at The Learning Annex, Oprah Winfrey and our new president-elect Barack Obama, have all worked with search engine optimization masters to get their message out there.

Recognize that it is time for you to make a difference in the world, and create greater freedom and wealth in your own life. People need to find you and make use of what you have to offer. To do this effectively you must have an expert in Optimizing Search Engines.

Do you want to sell for influence, create greater wealth in your own life, educate, motivate and inspire others, and get to the top of GOOGLE, Yahoo, AOL, MSN, YouTube, Myspace, FaceBook, Wikipedia and the hundreds of others?

If the answer to this question is yes then choose the great (SEO) Search Engine Marketing Specialist, Jon Romano.

Jonathan Romano will create branding, niching and marketing friendly seo articles, seo content for your website, and the website design, and seo copy. He will also research the most important seo keywords and seo links. He is the seo master who will create seo blogs and stay on top of current seo search engine techniques. For the best web marketing search engine optimization, choose Jonathan Romano.

There is a New York City based Search Engine Optimization Company. A company that can offer you Local Search Engine Optimization as well as Global Search Engine Optimization. That company is U-S-E, Understanding Search Engines. It’s president and founder? Jon Romano, the Rock Star among all search engine optimization experts.

Virtually everyone knows that internet marketing is a key element to business success. However, many people still do not realize that the key to effective internet marketing is Search Engine Optimization better known as SEO.

It is important for the owner of a website to draw traffic to the site. How else will potential customers know where to find his or her products services and information? U-S-E: Understanding Search Engines is the key to that process. The first step is to organize and edit all of the information that will be included on the website and the pages within it. How certain essential and descriptive words (keywords) are organized will determine how effective the Search Engine Optimization process will be.

U-S-E: Understanding Search Engines requires that a website’ content is effectively edited, and the codes of HTML are well placed. This process not only increases the importance of keywords, but also enhances indexing on the search engines. There are times, however, when a re-adjustment of the structure of the site is imperative because of the clients’ wishes. Therefore, it is much better if all of the site’s contents are integrated first, before the development of Search Engine Optimization. Consequently, U-S-E: Understanding Search Engines is very important for businesses to succeed in this highly competitive world.

In web marketing, U-S-E: Understanding Search Engines is essential in the process of Search Engine Optimization. In the past, the mathematical components that served as the search engine in providing information on the web depended mainly on keyword such as meta-tag, or index files known as ALIWEB. But the use of these tools however, created some problems along the way: one for instance is the inaccuracy of data related to meta tag, or its inconsistency that resulted in pages of information that failed to rank effectively in the search engines. In fact, some webmasters, designed some ways of trickling the characters within the HTML page to upgrade its rank. As most of us, who have U-S-E: an Understanding of Search Engines know now, Search Engine Optimization, or SEO, became the holy grail in web marketing: The higher the rank of a site, the better chance of getting potential clients or business online.

When business competition online became stiff, so did web marketing with Search Engine Optimization: targeting or maximizing astronomical profit and productivity. Therefore, for those who became quickly adept in U-S-E: Understanding Search Engines, they also learned how to adjust to this new tool that became more sophisticated. A number of processes were developed for the purpose of Search Engine Optimization. An example of this development was the creation of a spam message that was posted on the 26th of July, 1997 by way of USENET.

One of the earliest problems that Search Engine Optimization pioneers were confronted with was ranking manipulation. Webmasters had certain proprietary factors under their control that defined Search Engine Optimization. However, there was plenty of room for manipulation through those factors that were not under their control.

At the very genesis of Search Engine Optimization, there were two Stanford University Graduate students, Larry Page and Sergey Brin, who pioneered such design. Page and Brin, developed a search engine which they named “backrub”. They harnessed complex mathematical calculations and applied an algorithm for rating the prominence of certain web pages over others. PageRank was the name they applied to the number they were able to calculate by means of the algorithm. The strength and quantity of inbound links helped define what the PageRank, would ultimately be. The power of PageRank was in the fact that a person U-S-E: Understanding Search Engines, who randomly surfed the world-wide-web, and went from links on one page onto links on another page could theoretically reach a particular page more often than they might reach another page. The idea that a person could actually estimate the likelihood of landing on a particular site was a major breakthrough.

From the very beginning the search engine system has been a work in progress. User needs helped shift the operating models and ever better operating models helped to fuel user creativity. Adaptation and response was the name of the game. ..

As time passed, those people who were U-S-E: Understanding Search Engines knew that SEO would become a zero sum game with hundreds of thousands, even millions of Search Engine Optimizers all vying to get certain sites at the top of the Search Engines. This required innovation, creativity and talent. As in all things in life, some Search Engine Optimization began to make their own rules. Many of these rules specifically violated the guidelines laid down by the search engines. In time both the Search Engines and the Search Engine Optimizers began to classify Search Engine Optimization techniques into two categories: White Hat Search Engine Optimization and Black Hat Search Engine Optimization.

Though the categories were broad in definition, White Hat Search Engine Optimization was, essentially, those techniques that met the template designs recommended by the search engines. Black Hat Search Engine Optimization was those Search Engine Optimization techniques that fit the templates recommended by the Search Engines.

THOSE U-S-E: understanding search engines knew that often, what was black hat or white hat was not always obvious. Thus many Search Engine Optimization templates ended up in court with a Judge taking on the job of deciding whether a particular template was a White Hat Search Engine Optimization or a Black Hat Search Engine Optimization.

Why did the SEO go to all this trouble of reducing the influence of Black Hat Search Engine Optimization? Though Search Engine Optimization is essential to effective webmarketing, the Black Hat Search Engine Optimization techniques are looked down upon by effective webmarketers. The Search Engines designed to analyze what is an acceptable application usually reject Black Hat Search Engine Optimization, but a more sophisticated tool can still manipulate the system. Among the least effective and ethically suspect techniques is Spamdexing. These techniques are not only among the least effective of the various Search Engine Optimization techniques but they diminish the SEO user experience as well.

Why did the Search Engines care? The search engines in part saw the value to their own vision of having some order, an even playing field if you will, so that users could produce long-lasting results. Goal was to avoid a “crab in a barrel of crabs” scenario where each Search Engine Optimization would and could do anything, anyway, no matter how unfair or unethical, all for the purpose of getting to the top of the Search Engine.

Black Hats didn’t really care about producing long-lasting results. In fact they functioned out of the expectation that eventually their sites would be banned permanently, or for a short time once the search engines discovered what they are doing.

Those U-S-E: understanding search engines understood White hat templates. These templates created content for users, not for search engines, and then making that content easily accessible to the spiders.

The defining process in Search Engine development was to serve the user more effectively. Search Engines knew they had to offer ever-greater benefits for their users. They knew that when their users typed in a certain name, word or groups of words onto a search line, they would need to receive results that were relevant to their needs, and information rich whenever possible.

Unrelated search pages, sites dedicated totally to marketing products, and other factors that did not meet the needs of the user would be a negative force to the expansion of Search Engine Optimization. Search pages needed to produce relevant search pages filled with many keywords by honest and effective webmasters.

It is the ability of a search engine to produce the relevant results that defines its importance and popularity. If one U-S-E: understanding search engines is given false or useless results they will simply move on to alternative search sources. It is for this reason that Search engines responded by creating ever more complex mathematical systems that soon enabled them to factor in those additional factors that were previously difficult, even impossible for webmasters to control.

In recent years search engines have developed numerous approaches to prevent link manipulation by Search Engine Optimization specialists. To begin with, the algorithms for rating the prominence of certain web pages are privately held. This applies to Google, Yahoo and Microsoft's Live Search: the three most popular search engines as well as many other search engines. In addition, the major search engines claim to use over 200 different on and off web cues to rank sites. Some off-web factors include demographics such as gender, age, geographical location, and search history of individuals conducting searches in order to further refine results.

The most effective Search Engine Optimizers consistently study various techniques for Search Engine Optimization. Many of their tips and strategies are published in blogs, and in online articles and forums.

Many Search Engines have patents on their algorithms, and those U-S-E: understanding search engines can investigate them for tips and patterns that may help them transcend the code without violating the patents themselves.