THE CONCEPT
The central concept behind KelvinGroove is the delivery of positive health, lifestyle & citizenship messages in a non-traditional setting. Utilising the growing popularity of music festival culture to cut across cultural and attitudinal barriers, in order to communicate with a cross section of the community which often eschew traditional approaches to health promotion & positive citizenship messages e.g. the healthy eating day or the ‘community safety’ event.
KelvinGroove also recognises the underlying common goals of a broad cross section of statutory agencies, voluntary sector and community groups and packages these common goals in a coherent contextual setting.
For example KelvinGroove is alcohol free. One negative aspect of music festival culture can be seen as the prevalence of excess alcohol consumption and in certain circumstances the prevalence of drug taking. In the UK & certain areas of Scotland in particular a binge drinking culture is widespread; alcohol related violence and the negative health impacts of regular excessive consumption of alcohol is a growing concern. In much the same way as environmental activists are seen as harbingers of some far off cataclysm that may never manifest itself, those advocating responsible drinking and health warning on booze are seen to be ‘health Nazi’s’ manifestations of the ‘nanny’ state, ghosts at the feast of consumer driven lifestyles.
The media play a significant role in the perpetuation of these attitudes, as does the advertising industry, in it ceaseless glamorisation of alcohol and ever more effective approaches to ensuring that as many people as possible identify life quality as equalling – income, possessions & being ‘superior’ to another individual or group.
The KelvinGroove philosophy challenges the puritanical Calvinist concept that denial of the self and pleasure is the only way to spiritual enlightenment. KelvinGroove is the proof that pleasure; happiness and joy are not delivered by the latest model of mobile phone, the newest shiniest trainers or sleekest car. Happiness is found in amongst other settings, sharing music, conversation, laughter and affection with our fellow human beings, free from the threat of violence and discrimination. Health & well being are rooted in giving and receiving love, in being part of something larger than oneself, part of the solution not the problem, part of a future that holds hope and justice for all not simply for the chosen or fortunate few.
THE BACKGROUND
The idea for KelvinGroove arose from a development session linked to the Glasgow City Council, Holiday Programme. A gap was identified in the summer programme for an event celebrating the skills and interests of young people and families from across the North West and West of Glasgow.
The initial idea then grew to become a family fun festival, which would include Strathclyde Police’s – Choices for Life initiative, Streets Ahead physical activity initiative from Sport & recreation at Culture & Leisure Services and live music from a range of unsigned local bands.
KELVINGROOVE 2007 "Feel
The Love"
SUNDAY 5TH
AUGUST | 12noon - 6pm
Following the outstanding success of KelvinGroove 2006 – this year it’s bigger, its better and its back! The date is Sunday 5th August – The Venue is Kelvingrove Park and the event is Scotland’s biggest unsigned music festival and family adventure day out – KelvinGroove 2007 . . . And did we mention it’s all FREE?
Set against the stunning backdrop of Kelvingrove Park, KelvinGroove is a Zero Carbon, Unsigned Music Festival and Family day out to promote love, life, health, family, good citizenship, environment and our love for Scotland the World. Featuring 3 music stages: Indie, Jazz and Urban, hosting the finest of Scotland’s unsigned talent. KelvinGroove will also have a ‘Mad Skills’ Village where young people can attend workshops on: Emceeing, Lyric writing, DJ’ing, Beat Boxing and Street Dance. Plus a Festival Village filled with stalls, information, shops and food where you can experience people, group and organisations that represent the beautiful diversity that is Scotland.
SKINNYMAN/NORTHERXPOSURE WILL BE PERFORMING LIVE @THE CAVES, NIDDRIE WEST STREET, COWGATE. EDINBURGH FRIDAY 07 SEPTEMBER 07. TICKETS @TICKET SCOTLAND EDINBURGH ROSE STREET/GLASGOW ARGYL STREET. 11.00PM. BE THERE. JOINED BY RICHIE RUFFTONE, SHOW AND PROVE, NASTY-P, BREAKDANCING, BEATBOXING, UK HIP-HOP, REGGAE, DUB AND MUCH MUCH MORE!!!!!!!!!!!!!!!/b
Thanks for allowing us the chance to play yesterday. The good old Scottish weather really let us down badly, but we still very much enjoyed the experience of playing outdoors.
If my myspace is right- its your Birthday today... I see its soon over- but still all the best to you, soon I'll see you!!! but all the best from me to you!!!
